Everyone makes New Year’s resolutions and everyone breaks them just as quickly as they make them. Lose weight, do more marketing, spend more time with the family, spend less time with the family… a week after New Year’s most people have forgotten their resolutions and are caught back up in the speed of life, all except for one thing – technology.
Marketing is one of the simplest subjects you will ever study. So, why do some people fail miserably at it? Because they just don’t do it.
Everybody’s favorite social media site Facebook announced a new feature that can make it more friendly and more useful to Certified Legal Nurse Consultants. The feature I like is a new one within what Facebook CEO Mark Zuckerberg calls “groups.”
My twin brother, Vince, loves animals – I think on some days even more than he loves people. He’s always trying to get me to buy a horse or a dog and whenever he does, Tom chimes in “this is the woman who kills houseplants.”
I asked the CLNC® Pros to share their favorite easy-to-use exhibiting strategies for gaining new attorney-clients. Add these top 10 marketing ideas to your next exhibit with attorneys.
Vickie, I just have to tell you about my recent exhibiting success. I started my Certified Legal Nurse Consultant business 5½ months ago after a long hiatus from nursing. I was fortunate to be able to work on my legal nurse consulting business full time and I made a concerted effort to use the marketing strategies I learned from the CLNC® Certification Program. I got my first two cases on the same day within a week of my launch date just networking with friends. This networking brought me two attorneys and seven cases in the first three months.
While I was pursuing my nursing degree in the late 90s, I was also working on my Spanish degree. Being from North Dakota where few people speak Spanish, Hispanic friends and colleagues often ask me how in the world I learned Spanish. I tell them I just fell in love with the language when I started taking Spanish in the 7th grade. I received my Spanish degree in 1998 and have been speaking Spanish since then.
We all love social media. For example, I use Facebook to communicate to all Certified Legal Nurse Consultants and aspiring CLNC consultants. I love reading details of your lives and seeing the fun photos you post. One Certified Legal Nurse Consultant told me that what she loves most about Facebook is that she never has to worry about keeping up with her friends’ email addresses – because their Facebook address never changes. If she’s on Facebook, she’s always in touch with them. This is really a radical form of communication and allows connection with more and more people, including attorneys, who are joining Facebook every day.
A marketing plan without accountability is not much of a plan and is unlikely to get you the attorney-clients you want for your legal nurse consulting business. Accountability is the muscle in your marketing plan. Accountability sows results.
Purchasing any service or product is an emotional event. A customer buys not primarily to own the item or have the service, but to meet emotional needs: to seek comfort, reduce stress, fulfill social needs, achieve something significant, change status or lifestyle or even invest in the future.
*The opinions and statements made by Vickie Milazzo, the founder of Medical-Legal Consulting Institute, Inc. are based on her experiences and expertise, should not be applied beyond the specific context provided, and do not guaranty or project actual results. Vickie Milazzo is no longer involved in the operations or management of the business, but is involved as an independent education consultant.
Copyright © 1999-2024 LegalNurse.com.
All rights reserved.
CLNC® and NACLNC® are registered trademarks of
LegalNurse.com.
