Marketing is one of the simplest subjects you will ever study. So, why do some people fail miserably at it? Because they just don’t do it.
Wayne Gretsky, the famous hockey player, once said, “You miss all the shots you don’t take.” These words of wisdom apply as much to marketing as they do to hockey.
The easy part of launching your Certified Legal Nurse Consultant business is developing your marketing plan. But a plan without action won’t get you attorney-clients. Develop a plan, set measurable, results-oriented objectives and target dates, then act on it.
For example, if you set a goal of marketing to five attorneys each week, you can meet that goal without accomplishing any results for your CLNC® business. Instead, set a results-oriented objective for your CLNC® business, such as marketing to a minimum of five attorneys weekly until you get a new attorney-client. This results-oriented objective not only propels you to act, but requires you to act until you achieve the desired result for your legal nurse consulting business.
Success Is Inside!
P.S. Tell me just one results-oriented action step you’ll take this week for your CLNC® business.