I’ve previously blogged about the fact that potential employers are searching social media to discover what people have posted prior to hiring them (and in some cases after they’re on the payroll). Tom has discussed the fact that photos posted on the Internet may contain metadata that includes date, time and even a GPS location of where the photos were taken. We’ve also explained how Certified Legal Nurse Consultants can use deep-web search engines to locate information about an expert or party who is not generally available on the Internet. I’ve also talked about whether legal nurse consultants (or parties involved in a lawsuit) should be blogging or texting about legal cases. Even your cashless toll-pay tag and the information from the computer that runs your car’s motor can provide relevant information. Now it’s time to tie it all together and discuss the potential discoverability of all those postings a plaintiff or defendant has made to Twitter, Facebook, MySpace and other similar sites.
Tom’s Tuesday Tech Tip: Legal Nurse Consultants – Color Me Green (with Envy) or Orange (for Organized)
Any Certified Legal Nurse Consultant who uses Microsoft Outlook for email has probably looked at her inbox and wondered if there is any way to separate the important messages from the rest of them. If you’re not using the “junk mail” filter and have not created filtering rules, the answer is a resounding “No.” One thing I’ve learned though, is that you can designate different display colors for the people who email you. This allows you to scan your inbox and quickly identify the emails you have coming in by the person or category you’ve assigned to them.
Referral is my favorite marketing strategy, not just because it’s free, but because it works more effectively than any other marketing strategy I’ve ever used.
I like to joke with Tom that, Sometimes I sit and think, and sometimes I just sit. Right now I’ve just finished sitting at my desk, not thinking but gazing at a gift that my nephews gave to me for Christmas a couple of years ago.
Here in Houston and the Gulf Coast region we just passed the first anniversary of Hurricane Ike. Tom, me and some of our staff were in Philadelphia teaching a CLNC 6-Day Certification Program, not only during the storm’s strike but also during the aftermath. For days (or weeks in some cases) people were without electricity, businesses and offices were closed, traffic lights were not working and Houstonians were scattered throughout various evacuation points.
In last Tuesday’s Tech Tip I discussed the need for strong or “hardened” passwords. As I’ve said before, and will say again today, too many people use the same too simple password for too many website logins too many times. In short, a lot of legal nurse consultants are using the same password for PayPal, eBay and First Crushing Debt Bank online banking sites as you use for your gmail. It’s time for this to end – today.
Here at the CLNC Certification Program in Philadelphia one of the students asked me, “Where do you get the energy to teach six straight days? Do you just wake up like that?” I had to chuckle before I answered. That’s because I don’t pop out of bed like a piece of toast. Tom jokes that he has to “shuck the oyster” each morning (being from New Orleans I like the simile) to get me out from under the covers (I have been known to burrow with the best of them). But, once I’m up, I’m a woman on fire and I burn white-hot until the end of the day.
Other than tech factotum and chief PITA, I play one other major role in our office. As network admin for LegalNurse.com, I can make or break passwords at will. A few clicks in Active Directory (AD) and your password is now one of my choosing.
On the way to to teach the CLNC Certification Program, Tom and I went for our cross-airport trek to the Starbucks in Terminal E. When we got through the line, the young guy working at Starbucks looked (and sounded) like he hadn’t had his coffee yet. After repeating our order at least twice we received a semblance of our “black eyes” a doppio expresso dumped into a vente Komodo blend. From there we stormed back to Terminal C and stopped for our standard pre-flight spicy breakfast (lunch really ‘cause we’ve been up since 4:00am) at Popeye’s Fried Chicken (nothing beats red beans and rice in the morning). The woman working the counter at Popeye’s was complaining in Spanish on her cell phone to a friend about having to be open at 6:00am and how unfair it was that she had to open the store three days a week.
Locating testifying experts for attorneys can add a huge amount of revenue to your legal nurse consulting business. As part of the screening process, Certified Legal Nurse Consultants research the background of the potential expert witness candidates. Most people just get on the web and start Googling or binging away with variations of the name of the unsuspecting searchee. Some will go to social networking sites like Facebook, Twitter or LinkedIn to see what can be learned about the search subject.