Marketing Archives - Page 5 of 7

26May2010

Social Media and Subcontracting for Certified Legal Nurse Consultants

Recently a Certified Legal Nurse Consultant contacted the Institute and told us about a subcontractor she’d hired. After completing the project, the subcontractor proceeded to list herself on several different social media sites as being associated with the contracting CLNC consultant. The subcontractor then used the contracting CLNC consultant’s “LinkedIn” profile and network to contact other parties announcing her association with the contracting CLNC consultant and marketing her availability to subcontract.

19May2010

CLNC® Success Story: Don’t Wait to Start Your Business as a Certified Legal Nurse Consultant

What are you waiting for before you start your career and business as a Certified Legal Nurse Consultant? In this video Doris Huegel, RN, CLNC shares that after attending the CLNC 6-Day Certification Program, she didn’t even wait to unpack her bags before marketing herself to an attorney-prospect near her hometown in rural Pennsylvania. Her enthusiasm and initiative secured that first case for her. Congratulations Doris for going for it.

11May2010

Tom’s Tuesday Tech Tip: Certified Legal Nurse Consultants Refresh Yourselves with Social Media and Firefox

Every CLNC consultant using social media to market your Certified Legal Nurse Consulting business, raise your left hand (keeping your right hand on your mouse). That’s terrific! I know a lot of you participate and interact regularly with Vickie on Facebook and Twitter. I also know that Facebook and Twitter can be semi-frustrating if you’re using them directly through a web browser instead of an application like TweetDeck or HootSuite. Why frustrating? Because you need to refresh the page on a regular basis to see the updates.

7Apr2010

The Most Powerful Tool in a Certified Legal Nurse Consultant’s Marketing Arsenal

On your legal nurse consulting desk or credenza is a powerful and effective marketing tool that you’re already paying for but probably using a lot less and a lot less effectively than you could be. The tool is… the telephone.

28Jan2010

A CLNC® GWP

Like most women, I’m a sucker for a gift with purchase (GWP) at a makeup counter. I never met a GWP offer I could refuse, so I try to steer clear of the mall when I know they’re being offered. Tom’s been shopping with me so many times that if I forget to ask for my GWP, he’ll often pipe in before we close the transaction with “is there a gift with that?”

27Jan2010

Are You Delivering Tiffany-Quality Service to Your Attorney-Clients?

The other day Tom and I went to purchase a new mattress. We thought it was time for a change and that a rainy afternoon was a good time to start looking. We’d already done our homework so we knew what we wanted. The first store we went into, the sole salesperson reluctantly left his seat at the counter only after we struggled in from the rain, shook off and folded our umbrellas. It was still two hours before closing according to the sign on the door, so I wondered if he figured we weren’t serious shoppers, although who else would be out in a hard rain? He answered our questions, let us roam about the store unattended and didn’t really try to sell us anything.

14Jan2010

Certified Legal Nurse Consultant Share How They Overcame Their Deepest Fears to Launch Their CLNC® Businesses – Part 2

Read Part 1.

13Jan2010

Certified Legal Nurse Consultants Share How They Overcame Their Deepest Fears to Launch Their CLNC® Businesses – Part 1

The CLNC Pros share how they overcame their deepest fears about becoming Certified Legal Nurse Consultants. While each CLNC consultant’s story is different, the overwhelming message from all is that it’s okay to feel the fear but success only comes by fully embracing it. I personally love what Eleanor Roosevelt said, “Do the thing you cannot. You must.”

7Jan2010

11 Business Lessons for Certified Legal Nurse Consultants from the Titanic

There’s a movie called Pirate Radio about the “offshore” radio stations that broadcast rock and roll and pop music into England. This movie has one of the best soundtracks I’ve heard in years and I asked Tom to put a copy in my Christmas stocking (I’m listening to it now). The movie is about the antics of one of the merry bands of radio pirates who floated on ships just outside of England’s territorial waters and blasted rock and roll music to the British public.

6Jan2010

Success Strengths for Certified Legal Nurse Consultants: Intuitive Vision

Intuitive vision is about connecting with your imagination, paying attention, trusting, perhaps experimenting a little, and seeing where that takes you. You have the strength of intuitive vision. How often do you make a diagnosis even before the doctor does? You don’t need lab reports or X rays. How often have you not followed your “gut” and regretted it? You intuitively know what needs to be done. And you do it every day, day after day.

Tag: Marketing