I just got back from four wonderfully luxurious days sitting on a beach in Mexico with nothing more on my mind than my stack of novels. You’d think that for a woman who grew up in New Orleans, in a home that didn’t have air conditioning, I’d only like warm weather places like beaches or jungles. Surprisingly it’s exactly the opposite! Many of my favorite travels have taken me to colder climates.
Tom has a T-shirt he picked up in Fiji a couple of years ago while on his quest to dive with hammerhead sharks. It says, “You can run out of air and die. You can get bitten by a shark and die or you can fall off the couch and die. Get off the couch and into the water!”
Tom, my twin brother Vince and I were walking through the mall the other day with no particular destination on our minds. It was just one of those evenings when you just troll the mall because it’s there. Since we didn’t have a goal or focus I found myself taking in the shops from a different perspective. Normally, I’m what Tom refers to as a F&F shopper – fire and forget. I’m a laser-like focused shopper, entering the mall at a fast pace, making my purchases and coming back out just as fast, paying no attention to the in-between.
Legal nurse consulting is a relationship business, so I asked the CLNC Pros to describe their favorite attorney-clients. Each one is different, but pay attention to some of the common themes throughout. Developing satisfying relationships with our attorney-clients is one thing Certified Legal Nurse Consultants love about owning their CLNC businesses.
My experience in hospital nursing was filled with mixed emotions. The frustration level was one that I have never experienced anywhere else. But I kept being a nurse, and I kept going to work. Nursing jobs paid the bills but did not contribute to my soul.
That’s a pretty powerful question with many different answers. Back in June, I tweeted about a high-profile case that involved an MD who was blogging about his medical malpractice trial as the trial was in progress. I used this as an example to illustrate why Certified Legal Nurse Consultants should recommend that their attorney-clients check out social media (and the blogosphere) for postings by opposing parties (and their own parties), before and during a trial. That case ended in a substantial settlement for the plaintiff after the MD was shown to have exposed trial strategy, ridiculed the case and made generally inappropriate postings for which he was confronted during the trial.
I’ve previously blogged about the fact that potential employers are searching social media to discover what people have posted prior to hiring them (and in some cases after they’re on the payroll). Tom has discussed the fact that photos posted on the Internet may contain metadata that includes date, time and even a GPS location of where the photos were taken. We’ve also explained how Certified Legal Nurse Consultants can use deep-web search engines to locate information about an expert or party who is not generally available on the Internet. I’ve also talked about whether legal nurse consultants (or parties involved in a lawsuit) should be blogging or texting about legal cases. Even your cashless toll-pay tag and the information from the computer that runs your car’s motor can provide relevant information. Now it’s time to tie it all together and discuss the potential discoverability of all those postings a plaintiff or defendant has made to Twitter, Facebook, MySpace and other similar sites.
Referral is my favorite marketing strategy, not just because it’s free, but because it works more effectively than any other marketing strategy I’ve ever used.
For the first two months, nothing was happening. What was I doing wrong?
First impressions are important. Today, more and more Certified Legal Nurse Consultants are making their first impressions online, not only with the legal community but also with other CLNC consultants. So, what impression are you making with your online presence? Do you have a plan to guide and steer your online efforts in the right direction? Here are some strategies for making your first online impression count.
*The opinions and statements made by Vickie Milazzo, the founder of Medical-Legal Consulting Institute, Inc. are based on her experiences and expertise, should not be applied beyond the specific context provided, and do not guaranty or project actual results. Vickie Milazzo is no longer involved in the operations or management of the business, but is involved as an independent education consultant.
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