If you missed the Video Webinar, “How to Use Social Media to Promote Your CLNC® Business” Certified Legal Nurse Consultants can view it now.
The Institute frequently mentors new CLNC® graduates on creating their unique selling position (USP). Your USP communicates how your legal nurse consulting experience, nursing experience, education and leadership in nursing can specifically benefit the attorney-client with his medical-related cases. In essence, you are translating your experience into a benefit for the attorney. USP is not about you and the CLNC services that you provide. It is about how you translate you and your CLNC services into the mind of the attorney-prospect.
Like most women, I’m a sucker for a gift with purchase (GWP) at a makeup counter. I never met a GWP offer I could refuse, so I try to steer clear of the mall when I know they’re being offered. Tom’s been shopping with me so many times that if I forget to ask for my GWP, he’ll often pipe in before we close the transaction with “is there a gift with that?”
Have you ever attended a social event or a networking function where you knew no one? Were you “out there,” introducing yourself and getting acquainted? Or were you a “wallflower” stuck like ivy against the wall in need of a bolder soul to drag you into the crowd? Has the COVID-19 pandemic stripped you of the few networking skills you formerly possessed?
First impressions are important. Today, more and more Certified Legal Nurse Consultants are making their first impressions online, not only with the legal community, but also with other CLNC® consultants.
Nurses often say, “You must have known quite a few attorneys when you started,” suggesting that the adage, “It’s not what you know, it’s who you know” is the guaranteed path to launching a successful business as a Certified Legal Nurse Consultant.
Referral is by far the best and fastest way to gain new attorney-clients and more cases for your legal nurse consulting business. Referral is not a gift. Referral business is something you have to earn. It is the result of providing excellent work product and excellent service.
You’ve heard the saying “You never get a second chance to make a first impression.” But now you do! With LegalNurse.com’s exclusive Attorney Interview Tool and Virtual Workshop you get to practice that first impression over and over again until you get it right.
Letters of recommendation are one of the most impactful components of a Certified Legal Nurse Consultant’s promotional package. But what if your attorney-client wants you to take a stab at writing the letter for her signature?
I’m often in awe of, and humbled by, the nursing knowledge and expertise of the RNs who come through the CLNC® Certification Program. I joke with Tom that if I ever have a medical crisis, I hope it’s in a room full of Certified Legal Nurse Consultants. Now that you’ve become a Certified Legal Nurse Consultant, it’s a good idea to let the world know that you’ve mastered a complex body of specialized knowledge beyond your nursing degree.