Certified Legal Nurse Consultants market to attorneys in a wide variety of ways. However, only one strategy is free, effective and used by ALL CLNC® consultants – networking. You’ll become a wiser networker with the help of our CLNC Pros. We asked these experts to share their best strategies for networking your way to CLNC success.
Providing attorney-prospects free information is a great marketing strategy that can give you instant credibility as a Certified Legal Nurse Consultant. You can provide free information through an electronic information newsletter, website and on social media, especially Facebook and LinkedIn.
Research suggests that when you meet someone for the first time, 62% of a person’s effectiveness can be attributed to voice and delivery and only 38% to content. In persuasive speeches, such as a sales pitch, delivery accounts for a remarkable 76% of the presentation’s effectiveness, while only 24% is due to content.
If you missed the Video Webinar, “Powerful Exhibiting Strategies for Obtaining Your Next Legal Nurse Consultant Jobs” Certified Legal Nurse Consultants can view it now.
If you missed the Video Webinar, “How to Use Social Media to Promote Your CLNC® Business” Certified Legal Nurse Consultants can view it now.
The Institute frequently mentors new CLNC® graduates on creating their unique selling position (USP). Your USP communicates how your legal nurse consulting experience, nursing experience, education and leadership in nursing can specifically benefit the attorney-client with his medical-related cases. In essence, you are translating your experience into a benefit for the attorney. USP is not about you and the CLNC services that you provide. It is about how you translate you and your CLNC services into the mind of the attorney-prospect.
Like most women, I’m a sucker for a gift with purchase (GWP) at a makeup counter. I never met a GWP offer I could refuse, so I try to steer clear of the mall when I know they’re being offered. Tom’s been shopping with me so many times that if I forget to ask for my GWP, he’ll often pipe in before we close the transaction with “is there a gift with that?”
Have you ever attended a social event or a networking function where you knew no one? Were you “out there,” introducing yourself and getting acquainted? Or were you a “wallflower” stuck like ivy against the wall in need of a bolder soul to drag you into the crowd? Has the COVID-19 pandemic stripped you of the few networking skills you formerly possessed?
First impressions are important. Today, more and more Certified Legal Nurse Consultants are making their first impressions online, not only with the legal community, but also with other CLNC® consultants.
Nurses often say, “You must have known quite a few attorneys when you started,” suggesting that the adage, “It’s not what you know, it’s who you know” is the guaranteed path to launching a successful business as a Certified Legal Nurse Consultant.
*The opinions and statements made by Vickie Milazzo, the founder of Medical-Legal Consulting Institute, Inc. are based on her experiences and expertise, should not be applied beyond the specific context provided, and do not guaranty or project actual results. Vickie Milazzo is no longer involved in the operations or management of the business, but is involved as an independent education consultant.
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