Some legal nurse consultants think they’re in the legal nurse consulting business, but successful CLNC® consultants know they’re really in the marketing business. Everything is marketing. Whether you’re interviewing with a prospect, conferring with an attorney-client on a case, answering the phone or writing a report, you’re marketing.
Marcia Bell Discloses the 5 Marketing Strategies She Uses to Obtain More Legal Nurse Consultant Jobs
Vickie teaches in the CLNC® Certification Program that everything we do in business is marketing. Marketing is always changing. Our market changes, our method changes, our legal nurse businesses change. Here are 5 strategies I use in my CLNC business to obtain more legal nurse consultant jobs.
Certified Legal Nurse Consultants are called to interview with different types of attorneys. No matter the attorney’s specialty (personal injury, medical malpractice or products liability), there’s no trick to interviewing successfully. Interviewing comes down to 12 best legal nurse consulting practices as the nine Certified Legal Nurse Consultant Pros describe.
An RN, Lori, interested in becoming a Certified Legal Nurse Consultant asked me: “Vickie, I have 15 years’ experience in Level 3 NICU, but I don’t have my BSN. Is this a problem?” If you have the same concern as Lori there’s no need to worry.
The main focus in your phone conversation with any attorney-prospect is to schedule an appointment that will get your foot in the door for a face-to-face meeting. Once you can show attorneys firsthand what you can do for them, they usually reciprocate by giving you a case to review.
You’ve completed the CLNC® Certification Program and you’re ready to go. Now it’s time to pull your promotional package together.
One marketing strategy Certified Legal Nurse Consultants use to obtain legal nurse consultant jobs is to advertise in legal journals. Use these 6 advertising principles and 6 action steps to obtain your next legal nurse consultant job.
CLNC® Consultant Michelle Neal Shares How Social Media Jump-Started Her Legal Nurse Consulting Business
When I talk to Certified Legal Nurse Consultants I’m often surprised at how few of them use social media to promote their legal nurse consulting businesses. Social media is powerful and it’s free. If you have 200 friends, each of those friends will have 200 friends and each of those friends will have more friends.
I just got off a mentoring call with a CLNC® consultant who wants to do more legal nurse consultant jobs for an attorney-client she’s only worked on a couple of cases for. I asked what was holding her back and she replied “I don’t like to ask for business.” I wish this CLNC consultant was alone in this attitude, but I know she’s not. Right?
I recently mentored a Certified Legal Nurse Consultant who is subcontracting with one of the most successful CLNC® consultants in the industry. She shared that she is frustrated because she wants to grow her own business, not someone else’s.