I don’t think of myself as a shallow person but Tricia Gonzalez, RN, CLNC proves the old adage “you are what you wear.” Here she shares how wearing one of the Institute’s “I am a Successful CLNC® consultant” t-shirts turned into an unexpected marketing opportunity. Watch and learn how her CLNC® t-shirt gained her an entry into not one but two medical malpractice firms.
Attorneys love only two things more than winning a big case – the celebratory eating and drinking that comes afterwards. Whether you’re in the early, middle or trial stage of a case, if your attorney-client offers to take you to lunch or dinner, go! It’s a great chance to build a rapport and get to know the attorney better.
Have you noticed that you’re getting a lot less snail mail these days? Technology rules and one day soon our postal system won’t be delivering those stacks of magazines and catalogs to our door six days a week. The trend toward email and texting is exactly why this is the perfect time to send postcards to attorney-prospects. I actually notice postcards more today than I did ten years ago because I receive a lot fewer of them.
In the business world, we’re often advised to network. Interested in changing careers? Network! Need to attract some new clients? Network! Wish you had a knowledgeable mentor? Network! The fact is, networking is a valuable and effective tool that can enrich and advance your legal nurse consulting business…when you use it properly. The problem is that many of us are wasting our time with a type of networking that is not working.
I’m finally learning to accept the fact that Twitter-speak, text-speak and social media language conventions are invading just about every part of our lives. We see Twitter #hashtags displayed during TV commercials, people LMAO over the fact that we can all haz cheezburgers and a great convo with a girlfriend isn’t over dinner but instead by a rapid flurry of texting while watching the Academy Awards.
One of the marketing strategies I teach in the CLNC® Certification Program is to network with everyone who comes within three feet of you. In this quick video, Catherine Cass, RN, CLNC shares how she used this marketing strategy right out of the Core Curriculum for Legal Nurse Consulting® textbook to land a lucrative testifying expert position – even before she’d left the CLNC® Certification Seminar in Las Vegas.
All smart business owners use social media to promote their services or products and so should CLNC consultants. Here are some simple ways successful Certified Legal Nurse Consultants are using social media in their CLNC businesses.
Exhibiting is one of the most effective marketing strategies for Certified Legal Nurse Consultants, but only if you follow-up. After any event (seminar or conference), the attorney-prospect is going back home to his hectic routines. No matter how much you hit it off in person, you will need to be persistent in your follow up to recapture the attention you had when the attorney was thinking about you and your CLNC® services, not about upcoming depositions, trials or briefs.
Plaintiff and defense attorneys have been given an incredible gift by Mark Zuckerberg and the Facebook team. I’m not sure that Facebook had the plaintiff or defense bars in mind when they added the upgrade that allows Facebook users to download a “complete” copy of the postings to their profiles. This tool won’t capture messages sent back and forth by members using the messaging function but does a pretty good job of capturing postings to your profile, video, photographs, etc.
I have been an RN for well over 35 years and became a Certified Legal Nurse Consultant last year. I now have my own very successful CLNC business.
*The opinions and statements made by Vickie Milazzo, the founder of Medical-Legal Consulting Institute, Inc. are based on her experiences and expertise, should not be applied beyond the specific context provided, and do not guaranty or project actual results. Vickie Milazzo is no longer involved in the operations or management of the business, but is involved as an independent education consultant.
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