Marketing Archives - Page 2 of 7

6Sep2013

Certified Legal Nurse Consultants – Tame the Social Media Beast

If you’re constantly asking where do all of the hours go, you are the perfect candidate for disconnecting. Smartphone apps make it fun and easier than ever to read our friends’ status updates and to see the photos they’ve posted on Facebook. It makes us feel good when they “like” something we’ve posted or when we’re tagged in one of their photos. That’s one reason social media is so addicting – it’s like experiencing human hugs all day long. Now that you understand why you like it, it’s time to tame the beast and take back your time.

26Aug2013

Pro Bono Consulting for Beginning Certified Legal Nurse Consultants

Pro bono means “done without compensation for the public good” – in other words, providing services free to a worthy cause. Pro bono work in the legal arena means donating your time and your CLNC services to attorneys who themselves work free on behalf of the poor, the underprivileged or for a special cause. Most pro bono cases are handled through nonprofit organizations.

2Jul2013

Tom’s Tuesday Tech Tip: More Things a Certified Legal Nurse Consultant Shouldn’t Put on Facebook

Passwords are a part of the Internet. Every CLNC consultant has to enter a password to use any useful website on the Internet – especially legal nurse consulting research, banking, shopping and social media. Many of those websites have a way of recovering or resetting a lost password.

6Jun2013

CLNC® Success Story: We Consult in 11 States and Here’s How!

Janice Lange, RN, BSN, CLNC, and Joyce Gerdes, RN, BSN, CLNC, co-owners of L.E.G.I.T. Legal Nurse Consultants share how they found the key to winning a case for an attorney-client that three other consultants missed. They also share some of their secrets for gaining attorney-clients in eleven states. SPOILER ALERT: The secrets include calling, persistence, marketing to paralegals and my personal favorite – only using CLNC consultants as subcontractors.

7Feb2013

The Most Powerful Marketing Strategy for Certified Legal Nurse Consultants

Word of mouth referral never goes out of vogue. With technology today, the personalization of referral is a powerful marketing strategy in contrast to what can seem like the less personal Internet world.

17Jan2013

Certified Legal Nurse Consultants – Today’s the Day to Take Action!

One of the 5 Promises I made when I started my legal nurse consulting business was to take action every day. But when I talk about taking action every day, I’m not taking about buying office supplies or creating the perfect office. While those are certainly laudable actions – they’re not moving your CLNC business forward.

8Jan2013

Tom’s Tuesday Tech Tip: Messages from the Other Side, or Just from Facebook?

Certified Legal Nurse Consultant Facebook users are long accustomed to sending and receiving “messages” through the “Messages” link on their “home” page or Timeline. If you’ve ever looked closely at your “Home” page you’ll see that you have an “Inbox” and an “Other” box. What’s the difference? Messages in your Inbox are sent directly from the “Message” button on your Timeline. If an attorney or CLNC subcontractor is your “Friend” this is likely how they’ll contact you.

19Dec2012

My Most Memorable CLNC® Case: We Did the Case for Free and Everyone Was a Winner

While attending the NACLNC Conference I was reminded to keep marketing even when I have cases. Vickie’s conferences always get me motivated and ready to go! When I got home still revved up, my thoughts turned to how to get our CLNC business on more attorney’s radars. I started hearing on the news about one of our local active DA offices. This DA seemed to attract a lot of media attention. The idea hit me that maybe we could help! I talked with my partner, JoAnn, about volunteering to do a case. Giving back to our community would benefit the DA’s office and we would continue to build our CLNC skills.

21Nov2012

Service by Facebook – Coming Soon to a Defendant in Your Jurisdiction (Maybe)

Most of us check our social media accounts as frequently as our email. After all, these are our “friends” and we expect everyone to keep it friendly. So you can imagine how surprised one American was when he became a defendant after being served by an Australian plaintiff via a wall post on Facebook.

20Sep2012

Can You Hear Me Now?

I just critiqued a report from a legal nurse consultant. It was obvious she had a lot of expertise to offer the attorney-client and that she had done her research. The problem: the noise factor was so high that I knew the attorney would likely miss the important message. She was all over the map, with thoughts written down at random. No logical sequence of analysis and no conclusion.

Tag: Marketing