Marketing is one of the simplest subjects you will ever study. So, why do some people fail miserably at it? Because they just don’t do it.
Tom’s Tuesday Tech Tip: Certified Legal Nurse Consultants Should Skip the Cookies – Especially if They’re Flash-Based
Every web browser accepts cookies. These are the innocuous little files kept by your browser from websites you visit. Cookies have a lot of uses. They can keep your web travel history so that when you return to a website it will remember you and key your browser to pull up your login and password. They also keep a history of websites you visit and they help other websites serve you advertising based on your past browsing and purchases across the web.
One of the first things all Certified Legal Nurse Consultants learn in the CLNC® Certification Program is the 34 CLNC® services you can and do provide to your attorney-clients. In today’s video blog, one of our CLNC® Mentors shares a brand new CLNC® service she is providing to attorneys. Watch this video to add one more service to your own CLNC® business.
A genius for all times, Albert Einstein once said, “You can’t solve a problem with the same mind that created it.” When I first read this, I contemplated its meaning and thought: It is only a problem if I allow myself to view it as such. Applying Einstein’s statement in a practical way to my everyday CLNC® business, I thought, to solve a problem I’ve obviously helped to create, I need to start with a new and fresh MIND.
Certified Legal Nurse Consultants, let me paint you a picture of pure bliss. Two weeks in the Piedmonte and Lake Districts of Italy, starting the trip in Milano for a little shopping to get over the jet lag. Good food, great wine, better company (Vickie of course) and no email, iPhone or contact with the outside cyber-world.
Having said that, let me make a confession. Vickie disconnects easier than I do. When we leave the country she leaves it behind. The office can contact her if it’s on fire but otherwise it needs to be of very high importance before they call. Vickie won’t check email because she figures it’ll ruin the vacation. We’ve been around people who walk, head down, through the Sistine Chapel responding to email and don’t get to enjoy the beauty above them.
We don’t go naked though when we leave the country. We have a “dumb” smart phone that we take with us. It’s a pretty good phone, but it isn’t connected to a data plan, it doesn’t play music and it won’t surf the web (I think it might accept text messages but I haven’t tried it) – it’s phone calls only.
Tom and I travel a lot which means exposure to lots of different types of meals, over which the quality is often out of our control (sort of). No matter how hard we try we can’t control the amounts of sodium and trans-fats or even get real olive oil for a salad. I have my own vices which include movie popcorn, fried chicken and a good bowl of spaghetti and meatballs.
Some days I love email. Other days, I believe it represents the end of intelligent life on earth. Email, like texting, allows us to communicate in real time without the hassle of actually speaking to another person and therein lies the rub.
Everybody’s favorite social media site Facebook announced a new feature that can make it more friendly and more useful to Certified Legal Nurse Consultants. The feature I like is a new one within what Facebook CEO Mark Zuckerberg calls “groups.”
My twin brother, Vince, loves animals – I think on some days even more than he loves people. He’s always trying to get me to buy a horse or a dog and whenever he does, Tom chimes in “this is the woman who kills houseplants.”
Owning a computer for your legal nurse consulting business means installing software. Installing software means that you’ll be updating it sooner or later. Anytime you install software you’re going to run across a license agreement that you must accept or decline before you can complete the installation process. But, my CLNC® amigos, do you blindly click “Yes – I accept” or do you make a rational choice and actually read the license before you do that?