I always start my day with a plan and usually before 9:00am I am busting that plan. Over the years I know I’ve wrecked more than a few of my executives’ days because my management style is dynamic and priorities change unexpectedly. I believe my job is similar to an emergency nurse – to triage company priorities every second of the day.
Archive for month: October, 2011
You’ve QA’d your legal nurse consulting business, but have you QR’d it? QR, or quick response, codes are all the rage in the advertising world. These are the small images or blocks of computer code you see in magazine ads, boarding passes and newspapers. When you see a QR code, you simply need to focus your smartphone’s camera on it (and have the right app) and it will take you to a webpage selected by the QR code’s author.
CLNC® consultants often ask me, “Tom, should I buy a laptop or desktop for my legal nurse consulting business?” As always, my answer is firm and definite: “Well, my CLNC® amigo, it depends.” I love my laptop, but then again, I’m a mobile user shifting between the home office, the office office, the airplane office and the road office. On any given day I can be working from my lap in some mobile location. I’ll be logged into the Institute’s network through my Verizon wireless card from a conference room, camped out on the couch in our hotel room and once (well, maybe twice) in the backseat of a hotel’s airport shuttle van crunching away on a deadline.
You wouldn’t have a CLNC® business without your attorney-clients. And once you gain an attorney-client, you want to keep that client for life. A single attorney can represent hundreds of thousands of revenue dollars to you as a Certified Legal Nurse Consultant. The CLNC® Pros share 12 tips for building attorney-client relationships through good old-fashioned customer service. That’s right – simple customer service is always in vogue. Check in and grade yourself on how you’re applying these attorney-client retention strategies.
Attorneys appreciate honesty and objectivity, but more importantly they need honesty and objectivity with their medical-related cases. That’s why it’s important for Certified Legal Nurse Consultants to never hold back their opinions. The attorney is investing time, money and sweat into every case and must understand the good, the bad and the ugly. This is the only way the attorney can make intelligent decisions about whether to take a case or reject it and whether to settle or to go to trial. It doesn’t help for you to sit on the fence about an issue or to suck up to the attorney, only giving information that agrees with the attorney’s own opinion, especially if it’s a case that he’s convinced himself is a winner.
Certified Legal Nurse Consultants who are Microsoft® Word users have long taken advantage of the built-in Track Changes function as well as some of Word’s other innate abilities, such as counting words in a document, inserting or overwriting and more. But one of the issues I’ve run into with Track Changes is that I can forget that it’s enabled, especially if I’m in Final display mode and may be inadvertently tracking what I’m doing… Not good if I forward my completed Word document to another who may then peer into the meta-data and see my changes and revisions.
One of my favorite quotes by Shinichi Suzuki states: “What we’re doing here is so important we’d better not take it too seriously!” I think CLNC® consultants excel at this in part because of our background in nursing. As nurses, we deal in serious subjects: death, disease and dismemberment – just to name the fun parts of the job. Then there are the short staffing and floating issues, arrogant doctors and administrators who are out of touch.
We are bombarded with thousands of messages and communications in a single day. So how can you possibly stay in the mind of attorney-clients who are bombarded with email following them everywhere, clients calling and staffers vying for their attention? The CLNC® Pros share 6 strategies for fun, creative and noninvasive ways to retie the connections with your attorney-clients. The goal: to remind them you are there to make the next case a little easier and more profitable.
That’s actually a trick question. The real question is whether or not you should use a password on the smartphone or tablet you use in your CLNC® business. What’s that you say? Passwords are too cumbersome and time-consuming? Well, let me ask you, what do you think would be more time-consuming: taking two seconds to type in a 4-digit passcode each time you reach for your device, or untangling your life after someone has stolen your banking information, all of your contacts, possibly your identity, has read and forwarded your email and just wrought havoc with your life because you’ve lost your smartphone and it has fallen into the hands of some villain?
I’m writing this at the CLNC® Certification Seminar in Atlanta after I just came off one of the most hectic weeks of my life. First I had the official launch of my new book Wicked Success Is Inside Every Woman. If you haven’t been following me on Facebook or Twitter, Wicked Success hit #1 on Amazon.com, #3 on the USA Today business bestseller list and, if you can believe this, it was not only #3 on the Wall Street Journal’s bestselling business book list but also #8 on the WSJ’s bestselling nonfiction book list in the same week! And my publisher just told me Wicked Success will be #6 on the New York Times bestseller list on Sunday October 9th! Thank you all for supporting the book and sharing it with all the women you love. Being a New York Times bestselling author is every writer’s dream and you helped to make that dream come true.