Sometimes we get so caught up in marketing to prospective clients that we forget one of the most lucrative marketing sources – our existing clients. Focusing your marketing efforts on your existing and prior clients will often yield a much higher return on your efforts than prospecting for new clients.
My sister and I took my first nephew, Joshua to Disney 25 years ago. At that time my legal nurse consulting business was only 2 years old.
Let’s face it, every CLNC consultant (or their significant others) has accidentally deleted files at one time or another. And, immediately following the injudicious use of the “delete” key, we’ve all wished we had at least one of those files back. In Windows, recovering a deleted file can sometimes be as simple as looking in the Recycle Bin to see if it’s still there and then clicking “Restore” to put it back into its original location. But when the file you’ve deleted was on a USB flash drive or on a camera’s media card, recovery is a little more difficult.
If you’ve ever doubted doing what’s right not what’s easy, doubt no more.
I found myself standing in the gas chamber at Auschwitz contemplating how I arrived there. My father’s family is Sicilian – 100%. Picture a 13-year-old boy holding his uncle’s hand, gazing at the Statue of Liberty from the deck of a passenger liner in the early 1900s and that’s Papa Milazzo, my grandfather. My family name, Milazzo, comes from a village in Sicily. My grandparents knew each other as children before leaving Sicily and lucky, against all odds, managed to hook up and marry in the U.S.
I’ve slowly grown accustomed to Word 2007 and all its petty quirks and timesaving features that don’t save you any time. One of my chief complaints about the latest iteration of Word is that annoying little “Mini Toolbar” that pops up any time you highlight some text. You know the one I mean – it gives you a font choice, size, color, indentation, etc. Any legal nurse consultant will tell you that whenever you highlight text to copy or drag, the Mini Toolbar will absolutely, positively appear right over the very spot you need to grab that text to drag it and drop it.
At some point in our lives we’ve all received bad advice that in retrospect we know we should have never listened to. But the worst advice is not advice at all. It comes in the form of negative naysayers who convince us that we’re not good enough, smart enough or strong enough to start a business or pursue a career dream. I asked two CLNC consultants to share how they almost let naysayers extinguish their fire for their new legal nurse consulting businesses.
Allergan Medical (remember them? The fun folks who brought us Botox) are at it again. They’ve got a new product on the market called Latisse. Does it help a medical condition? No. Does it create the perception of a medical condition? That depends on your point of view and to me it depends on whether or not you’re a consumer and then, it depends on what you think of the FDA and its “stamp” of approval.
Just about every doctor and nurse in hospitals own a Sharpie at one time or another. Some use them for marking patients and others to label their lunch. It turns out that two different studies on infection risk found that good old fashioned Sharpies out-perform surgical markers in protecting patients from the risk of infection.
I’ve blogged and blogged about the usefulness of the Adobe PDF (portable document format) file format and its usefulness to legal nurse consultants. For the longest time these files were pretty much free from attack by hackers and other malfeasors. Well, that’s all changed and Adobe Reader and Acrobat are now under attack. If you haven’t switched to one of the free or alternative PDF reader/creators, it’s time to take at least one step to help protect yourself from the hackers.