Here at Vickie Milazzo Institute we frequently mentor new CLNC graduates on creating their unique selling position (USP). Your USP communicates how your legal nurse consulting experience, nursing experience, education and leadership in nursing can specifically benefit the attorney-client with his medical-related cases. In essence, you are translating your experience into a benefit for the attorney. USP is not about you and the CLNC services that you provide. It is about how you translate you and your CLNC services into the mind of the attorney-prospect.
In my 2/17 blog “Ditch Unnecessary Complexities in your CLNC Business,” I shared the 2010 theme we adopted here at Vickie Milazzo Institute – “Ditch Unnecessary Complexities.”
I’d like to begin today’s blog by giving a birthday “Shout Out” to Vickie:
Happy Birthday Vick – with what’s in the works I know 2010 will be your (our) best year ever! Thanx for sharing it with me (I’ve got one of your favorite bottles of wine to go with your favorite dessert tonight! Woo-hoo!).
Nurses naturally have the strength of agility. After all, you can’t be a nurse and not be agile. When you have five people talking to you at once, and you’re handling five different emergencies at once, that takes agility. When you go from this to that, without time to think and seconds are making a difference – that’s agility. When you’re floated to a unit you know nothing about – and you don’t kill anyone – that’s agility. As nurses, we’re all over that strength, aren’t we?
Here at Vickie Milazzo Institute we are counting the days until the 2010 National Alliance of Certified Legal Nurse Consultants (NACLNC) Conference in Nashville! I am so excited about the hotel (Gaylord Opryland Hotel) this year. Staying at the Gaylord is like being in your own city – 40-acres of fun galore, so you will not even have to leave the hotel. But in case you do, here are 20 legendary ways to experience Nashville.
Every year we adopt a new business theme at Vickie Milazzo Institute. Some previous examples are “Let It Go” and “Move Like a Maverick.” All year long we have a lot of fun with the theme, but more important we use the theme to challenge how we think and how we do business. The staff especially enjoys reminding me of the theme to persuade me of their position on issues. I think “Let it Go” was my staff’s all-time favorite and quickly became the catch-phrase any time something was a little bit off or I found a mistake or error. I’m ready to let that theme go!
One of the most common questions I get from CLNC consultants is not whether you should be running antivirus software, or even which antivirus software you should be running on your legal nurse consulting business’s computer(s). It’s whether or not you should be running just one antivirus software. After all, you’re nurses and you inherently know that if the recommended dosage is X, then certainly, taking 2X or perhaps 3X will work at least 2 or 3X better, right?
I just stumbled over what I think has to be the handiest, free, desktop shortcut ever. It’s called “Close All Windows” and that’s exactly what it does! If, at the end of a long day of slaving over a hot keyboard, you hear your spouse shout, “Honey, wine’s open!” What do you need to do? That’s right, close every open window on your computer by shutting down every program one at a time. That can be a tedious task if you’re a busy, multitasking, CLNC consultant.
As I embarked on my new career as a Certified Legal Nurse Consultant, I received a case from an attorney and I wanted to do the best job ever. So I reviewed the records over and over until I knew those records like the back of my hand.
To paraphrase Seth Godin, there’s only one thing you have to do to be “remarkable” and that’s actually, “to be remarkable.” He has also suggested that a critic, referred to as a troll, can interfere with your remarkability. My concept of a troll is just the opposite – a troll is a pretender selling nothing more than pretense.