Microsoft Outlook is probably the most widely used and accepted email client throughout the U.S. Many law firms choose Outlook for their attorneys’ email clients. If you’re a CLNC consultant and Outlook is your own email client, you have a unique opportunity to create what is known as a vCard for your legal nurse consulting business.
What are you waiting for before you start your career and business as a Certified Legal Nurse Consultant? In this video Doris Huegel, RN, CLNC shares that after attending the CLNC 6-Day Certification Program, she didn’t even wait to unpack her bags before marketing herself to an attorney-prospect near her hometown in rural Pennsylvania. Her enthusiasm and initiative secured that first case for her. Congratulations Doris for going for it.
Every CLNC consultant using social media to market your Certified Legal Nurse Consulting business, raise your left hand (keeping your right hand on your mouse). That’s terrific! I know a lot of you participate and interact regularly with Vickie on Facebook and Twitter. I also know that Facebook and Twitter can be semi-frustrating if you’re using them directly through a web browser instead of an application like TweetDeck or HootSuite. Why frustrating? Because you need to refresh the page on a regular basis to see the updates.
There I was nearly nine years ago, suffering from what I now refer to as “professional bradycardia.” I signed up for LegalNurse.com’s CLNC Certification Seminar and had my breath taken away! That 6-day seminar in 2000 was about to change my life forever and ever. However, at the time I only knew it was The Best program I had ever attended as a nurse, bar none!
On your legal nurse consulting desk or credenza is a powerful and effective marketing tool that you’re already paying for but probably using a lot less and a lot less effectively than you could be. The tool is… the telephone.
My heartfelt gratitude and appreciation to all the Certified Legal Nurse Consultants who attended our successful 2010 NACLNC Conference in Nashville. Our sell-out gathering was a spectacular event, and I hope you all had as much fun as I did. It was great to see and talk with all of you again.
I know more and more Certified Legal Nurse Consultants are joining Twitter and the ranks of the tweeters. I also know from looking at the Twitter homepages of some of the people following Vickie that many of you don’t customize your Twitter homepage (not even using a stock Twitter background). Some of you don’t have a photo or any personal information in your profile!
Vickie and I have trained our BlackBerries not to rattle, buzz or make noise when a new email comes in. That way we can concentrate for more than 50 or 60 seconds without an interruption crying out for us to “CHECK THAT EMAIL NOW!!!!!” It allows us to control interruptions and check email only when we want, at our leisure.
To paraphrase Seth Godin, there’s only one thing you have to do to be “remarkable” and that’s actually, “to be remarkable.” He has also suggested that a critic, referred to as a troll, can interfere with your remarkability. My concept of a troll is just the opposite – a troll is a pretender selling nothing more than pretense.
Like most women, I’m a sucker for a gift with purchase (GWP) at a makeup counter. I never met a GWP offer I could refuse, so I try to steer clear of the mall when I know they’re being offered. Tom’s been shopping with me so many times that if I forget to ask for my GWP, he’ll often pipe in before we close the transaction with “is there a gift with that?”
*The opinions and statements made by Vickie Milazzo, the founder of Medical-Legal Consulting Institute, Inc. are based on her experiences and expertise, should not be applied beyond the specific context provided, and do not guaranty or project actual results. Vickie Milazzo is no longer involved in the operations or management of the business, but is involved as an independent education consultant.
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