11 Business Lessons for Certified Legal Nurse Consultants from the Titanic

There’s a movie called Pirate Radio about the “offshore” radio stations that broadcast rock and roll and pop music into England. This movie has one of the best soundtracks I’ve heard in years and I asked Tom to put a copy in my Christmas stocking (I’m listening to it now). The movie is about the antics of one of the merry bands of radio pirates who floated on ships just outside of England’s territorial waters and blasted rock and roll music to the British public.

Believe it or not, in the ‘60s the BBC restricted the types of music the British could hear over the radio. In response, these rollicking and swinging bands of pirate entrepreneurs took it upon themselves to fill a gap in the radio market. The featured ship experienced smooth sailing until it hit a business “iceberg” and the ship sunk.

While the Pirate Radio ship did not sink from an iceberg, it did sink. This movie got Tom and me talking about the traveling Titanic artifact exhibition we have seen and the timeless and valuable business lessons Certified Legal Nurse Consultants can learn from the tragic events of the Titanic 90 years ago (besides the value of being onboard with Leonardo DiCaprio).

Your Business Is a Treasure

You enter the Titanic exhibit through a dimly lit room and walk past a large model of the ship as it sits today, broken and rusting on the bottom of the North Atlantic surrounded by treasures that have come to rest on the bed of the ocean. Here, on the museum floor, sit two rows of dishes half buried in sand – the wooden crate they were stored in long ago eaten away by the ocean. Over there is a crushed light fixture from the ceiling of a stateroom and here sits a ceramic sink, all recovered from the debris field surrounding the great ship. A hidden speaker system plays submarine sounds, adding to the chilling undersea effect and setting the mood for the exhibit to come.

Business Lesson #1 – One day you will retire. How will you remember your CLNC^® business – as a failure or as a success story? Will your mistakes become Titanic-size failures or will you learn from them and make corrections? Will something good come from the business treasures revealed by lessons learned? Amazing lessons lead to a new and higher levels of success for your legal nurse consulting business.

You Bear the Captain’s Burden of Trust

In the next exhibit room you see photographs of the passengers and crew. The black and white photos show stern looking men and women, sweet, well-dressed children, proud sailors and crew members. None had any idea of the tragedy ahead of them. They believed the ship was unsinkable and trusted in the White Star Line and their captain. In fact, the captain’s reputation was so strong that several of the passengers refused to sail with anyone else, booking passage only on ships under his command.

Business Lesson #2 – Your job is to steer your CLNC^® business ship wisely and to lead wisely. Outstanding leadership and knowledge will give you a ship full of loyal, trusting attorney-clients not to mention CLNC^® subcontractors and employees. Never betray their trust. One betrayal of trust can sink the business relationship. It may not be the Titanic, but when you consider that a single attorney-client can be worth hundreds of thousands of dollars to you, that’s a lot of gold left at the bottom of the ocean. Your subcontractors are needed to help keep your ship on course and making “all possible speed.”

Technology Doesn’t Guarantee Success

Next you see a large photo of the room where the Titanic was designed, along with shots of the ship under construction. It took 3½ years to build this engineering marvel, the largest ship of its day. Revolutionary advances in ship and engine design were developed to make the Titanic unsinkable.

Business Lesson #3 – You can create a modern, state-of-the-art business enterprise using every technology available, but as much as I love technology, it is only an aid. Attorneys need strong analysis to keep their cases from sinking. All the computers, software, smartphones, etc. are tools to be used, not substitutes for critical thinking and communication.

Glitz and Glamour Are Only Skin Deep

The exhibit recreates the level of comfort first-class passengers enjoyed:

1. Full-size staterooms, the largest, most comfortable rooms ever built on a ship, complete with running water and electric lights, a rarity in 1912.
2. A Parisian café, along with gourmet menus and manifests showing the diverse array of fresh and exotic foodstuffs stocked on board.
3. The grand wooden staircase with ballroom music playing in the background and a rescued cherub bearing witness to the ship’s former glory.

In today’s dollars, a first-class ticket would have cost as much as $78,000. The passengers truly sailed in luxury never before seen on a ship, yet, the Titanic was rushed into service and not all its systems and services had been tested. The opulence belied hidden problems.

Business Lesson #4 – The first impression is so powerful that you want every aspect of your legal nurse consulting business to look good. To an outsider your business may look solid and even glamorous. But as the captain of your ship, only you know where your weaknesses lie. For example, are your medical-related case reports filled with substance or just appear glitzy? As long as you can identify weaknesses and remedy them, you can still maintain the glitz and glamour. Ask for feedback from your clients and do some self-analysis of your work – nothing is perfect (just ask your spouse) and everything can be improved upon.

Stay on the Lookout for Icebergs

In the next starkly lit room, you step out onto the deck and feel the chill of the night air. A 30-foot-long mountain of ice dominates your view. You can press your hand into the side to feel the chill of the ice and start thinking about the coldness of the waters. The recovered ship’s bell hanging nearby rings suddenly, loud and clear, and you hear a lookout shout, “Iceberg!” You learn that in the rush to prepare the ship for sailing, neither lookout could find his binoculars, a fatal error.

Business Lesson #5 – No matter how many times you cruise the seas – even while tending to your attorney-clients’ every need – you must always be on the lookout. Don’t get lost in the details of running your CLNC^® business or creating the glitz and glitter. You can easily lose sight of what’s ahead and forget to watch where you are going or what icebergs may await you. To stay on alert you need to keep one eye on the future, one eye on the past and one on the present.

You Don’t Have to Hit the Iceberg Head-On

The Titanic‘s collision with the iceberg wasn’t head-on. Instead the berg glanced along the side, tearing a gash no wider than three inches in six watertight compartments. The ship was designed to float with as many as four of these compartments flooded. But six flooded almost simultaneously, dooming the ship. With a harder collision, even a head-on blow, or a crash tearing one large hole across two compartments, the ship would have survived.

Business Lesson #6 – Don’t underestimate the small problems. Even a small amount of damage can have catastrophic effects. You may plan for a major catastrophe, but the cumulative effect of smaller injuries can sink your business as surely as a giant iceberg.

There Are Icebergs Everywhere

The Titanic sailed for only two days before striking the iceberg. After 3½ years in design and construction, it took less than 3½ hours for the ship to go down.

Business Lesson #7 – No matter how long you spend building your business, it is important to be alert at all times. Icebergs are plentiful.

Have Your Lifeboat Ready at All Times

Leaving the iceberg, you move to the next room and you are quickly sobered by the personalization of this tragedy with the lists of names, photographs and artifacts from the passengers. In the haste, some lifeboats were launched nearly empty. Some were over-full. There were far too few lifeboat seats for the number of passengers and crew. People who fell into the ocean lived less than 10 minutes due to the extreme cold. At least one lifeboat tipped over, saving only those lucky enough and strong enough to climb out of the freezing water and cling to the capsized boat.

Business Lesson #8 – You must always have enough lifeboats and be prepared with an alternative if you run out. Today’s lifeboats are self-righting – but you still need to be strong enough to climb out of the water. In business terms, this means you need not only a viable emergency or contingency plan that you can easily activate, but also the ability to survive for the duration of the emergency.

Rescue Your Best Attorney-Clients First

In most cases men chivalrously stood aside as women and children were put into the boats. The highest percentage of survivors were from the first-class section. Proportionately fewer second- and third-class passengers survived. Passenger class was determined by the cost of the ticket, and hence by the passenger’s wealth. (Incidentally, two rich passengers traveled in third class to hide their wealth, and both were lost.)

Business Lesson #9 – Take care of your best attorney-clients first, but don’t forget your occasional attorney-client. Your best clients are the ones you’ll need most and a show of loyalty here can take you far. But all attorneys, big and small add value to your company so make sure that your level and quality of service is constant across all your attorney-clients.

Icebergs Lead to Improvements

The sinking of the Titanic triggered a congressional inquiry (even back in 1912). A lot of fingers were pointed, and the rules of shipbuilding were changed forever. None of this helped those who went down with the ship although future passengers enjoyed a higher level of safety.

Business Lesson #10 – Rules can and will be changed after mistakes are made from hitting icebergs. If you’re not out there making mistakes, you’re not making any progress. Each mistake is a learning opportunity that will make your business better – if you take the time to learn from your mistakes and not just shrug them off as “experience.”

It’s Okay to Hit Icebergs

The last business lesson is the most dramatic of all. The Titanic wouldn’t have sunk if it hadn’t sailed. If you never leave the dock, you’ll never hit an iceberg – but you’ll also miss the thrills of the voyage.

Business Lesson #11 – You have to sail before you can fail. If you hit an iceberg while you’re working, at least you’ll have the chance to keep your business afloat. If you never leave the dock, you’ll never have a legal nurse consulting business to keep afloat.

Some businesses sink on the drafting board because they never get built. The owners spend more time getting ready than they spend on marketing. One CLNC^® consultant kept her business in the planning stages for four months because she wasn’t happy with the company name she had selected – and she finally went with the original name she had chosen. She might have missed a lot of icebergs in four months, but she also didn’t win any attorney-clients. As hockey legend Wayne Gretzky once said, “You miss 100% of the shots you don’t take.”

No business is unsinkable – but there are steps you can take to watch out for icebergs. Personally, I’d much rather try and fail than never try at all. I’ve made my share of mistakes and I’ve hit my own large iceberg. My business didn’t sink and I stayed afloat, thankfully I had the necessary lifeboats and contingency plans in place and acted quickly on them. The iceberg knocked me off course and led me on a journey that would change my business and the nursing profession forever. In fact, if I had missed the iceberg, I probably would have kept going in my original direction. Then you wouldn’t be reading this blog, and thousands of RNs who are now successful CLNC^® consultants would instead be battling healthcare facility icebergs daily.

Full steam ahead, lookouts to the crow’s nest!

P.S. Comment and share which Titanic lesson speaks to your CLNC^® business most.