Jane Hurst, RN, CLNC has become the first international Certified Legal Nurse Consultant, consulting with a Swedish medical device company. Her consulting business has taken her to Sweden and this summer she’ll be presenting on legal nurse consulting and medical device cases at a European conference.
A couple of months ago I jumped on an airplane to Las Vegas for the Institute’s CLNC Certification Program. I normally work on flights. I carry my own water, jack my iPod Classic into my Bose sound-reducing headphones and crank up Prince. I’m so self-contained that the only thing that can ruin my flight is when the guy in front of me leans his seat back into my lap so he can sleep.
Every day at our Chicago CLNC® Certification Seminar, the housekeeper left a handwritten thank-you note on my pillow. With that little note, she received a pay raise. The money I was leaving for a tip doubled after that second note. Her simple act of gratitude for a small gratuity led to a larger gratuity.
On my trip from Houston to San Diego to attend the christening of my new great-niece Reese, I experienced a strong dose of branding. Many of you know I enjoy my cups of healthy green tea almost as much as I enjoy a glass of healthy red wine. You probably don’t know that I have a secret addiction for Starbucks coffee. One that’s not entirely healthy if I’m not careful to tame it. I don’t get a Starbucks fix on a daily basis, but I manage to fit in two-three cups a week (usually at least one free one) on my morning walks with Tom. So, anytime I hit an airport in the morning (and I tend to fly only in the morning), my internal GPS goes off as soon as I clear security. That GPS will lead Tom and I directly to the airport’s Starbucks for my “red-eye.”
Let’s look at what email signature files can do for your legal nurse consulting business. All of us use email, some of us use it sparingly, others incessantly and a few for actual business communication (you know – not “mom-spam”). In the good old days of snail mail, people sent letters using a decent grade of actual bond paper with a letterhead printed at the top – that was the signature file. Today in our increasingly paperless society, business emails are sent with a signature file at the end to promote the business and its services to every recipient.
I could tell my story a million times because it’s so exciting to have finally achieved all of my professional goals.
Okay, I’ve got to admit something. You’ve heard me brag about my dual 20″ monitors on my desk. Here’s the confession. I’ve gotten to the point where I cannot work without two monitors staring me in the face. In my office, I keep my email open on one monitor (the right) so I can do the add thing as soon as something important that requires me to drop what I’m doing and immediately attend to someone else’s problem, drops into my email box. I do turn off the sound so the pinging doesn’t drive me totally bonkers.
I doubt any of us, as CLNC consultants, ever forget our first case. Mine is most memorable for several different reasons. I learned so much, some of it the hard way. I had earned my CLNC Certification a few months earlier and used Vickie’s advice regarding marketing myself by mailing out my resume with my qualifications and a cover letter, then followed up with a phone call. One attorney had a case on his desk, which had been referred to him by another attorney. The case involved a potential client who lived out of state. The attorney drove approximately six hours one way to interview the potential client and his wife. He felt there was probable merit to the case but he needed someone to review the records. He had filed the proper notices to all the possible defendants of a medical malpractice lawsuit.
We posted the 2009 NACLNC Conference opening video on YouTube…and it’s a RIOT!
My designers turned me into an animated cartoon character getting ready for, and going to the NACLNC Conference.
*The opinions and statements made by Vickie Milazzo, the founder of Medical-Legal Consulting Institute, Inc. are based on her experiences and expertise, should not be applied beyond the specific context provided, and do not guaranty or project actual results. Vickie Milazzo is no longer involved in the operations or management of the business, but is involved as an independent education consultant.
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