Certified Legal Nurse Consultants can no longer avoid social media, as more and more legal nurse consultants are reporting success in obtaining new attorney-clients from it.
Certified Legal Nurse Consultant Michelle Neal shares, “Social media is a great way to market – and it’s free! I obtained my first case via Facebook. After becoming certified, I posted about changing my career path from bedside nursing to legal nurse consulting. To my delight, I obtained my first attorney-client. Never underestimate the power of social media!”
Marcia Bell shares, “Social media is a free way to advertise my CLNC® business. I use LinkedIn to connect with other Certified Legal Nurse Consultants and attorneys that I have met. When I connect with a new attorney, I send a note and educate him on my CLNC services. I have received cases from attorneys on LinkedIn who are in Arizona, Florida, Maine, North Carolina, and Ohio.”
Facebook and LinkedIn are the two favorite social media platforms. Michelle Neal says, “LinkedIn and Facebook are my go-to social media outlets. I find Facebook to be an easy alternative for marketing my business, and it’s free. The platform is easy, and just about everyone is on Facebook. Plus, it allows me to find out more about attorneys personally and professionally to reference during a connection.
Attorneys are very active on LinkedIn. They post articles, results and details of their cases. They also often post job openings for their law firms. Attorneys respond more often to my inquiries via LinkedIn. While advertising can happen on every social media outlet, LinkedIn allows for an attorney-prospect to quickly view your profile to see your credentials and how they can benefit from your legal nurse consulting services.”
The CLNC Pros recommend these 13 social media strategies:
- Create a Facebook page and LinkedIn profile for your business.
- Use a professional headshot. This conveys to all who view your profile or page that you’re a professional.
- Link your Facebook page and LinkedIn profile to your resume. This encourages attorneys to quickly connect and to learn more about you.
- Update your social media regularly to ensure the information is accurate and up-to-date.
- Log in once daily to check messages that are relevant to your legal nurse consulting business. If you’re spending more than 15 minutes/day on social media, you’re probably spending too much time.
- Post meaningful updates. Michelle Neal makes it her goal to post something on her Facebook page weekly. She says, “Sometimes, it’s as simple as a quote about business success or motivation; other times it’s an article obtained through an authoritative source regarding a current nursing or medical publication. Staying active with social media allows me to market in an effective, yet simple, manner.”Connie Chappelle shares accomplishments on both LinkedIn and Facebook. She says, “When I rocked my presentation on severe sepsis and septic shock at the NACLNC® Conference, I shared this on LinkedIn and Facebook. Sharing allows me to market to connections. Lots of people know attorneys who can be effective connections to more legal nurse consulting cases. I also post articles, quotes and projects I’m working on.”
- Keep personal news and political opinions off your business listing. Susan Schaab stresses, “Professional social media is not a place for politics or divisive topics. I avoid them altogether.”
- Maintain professionalism at all times. Michelle Neal emphasizes, “You’re always representing your CLNC business – on and off the clock. Your level of professionalism is reflected upon you every day! When you post on social media about your successes or experience, be honest. Never fabricate or inflate your success or accomplishments. Instead, be aware of and focus on your strengths.”
- Look for opportunities to communicate with attorneys to stay visible. Michelle Neal explains, “I try to connect with as many attorneys as possible on LinkedIn – always looking for a connection we have in common. I preview the attorney’s profile and identify what type of law he or she represents. I send private messages to different attorneys each week.”Connie Chappelle makes the connection about the attorney. “I ask questions such as, What are some of the interesting cases you’re working on now? What kind of help do you need on your cases?”
- Join private attorney groups. Search for a specific LinkedIn group to which you are trying to market to such as personal injury or medical malpractice attorneys. Not only is this a good way to introduce your business, it provides the opportunity for an attorney to preview your CLNC and nursing experience.
- Research new contacts – what groups do they belong to, who are they connected to, what can you learn about their law practice?
- Ask your connections for introductions to other attorneys.
- Provide timely follow-up. If an attorney reaches out to you through social media, ensure you respond in a timely and professional manner.
Social media costs you nothing but your time. Implement the 13 strategies shared by the CLNC Pros and you’ll be on your way to new attorney-clients.
Thanks to Marcia Bell, RN, BSN, CAPA, CLNC, Connie Chappelle, RNC, MN, ARNP, CLNC, Michelle Neal, RN, BSN, CLNC and Susan Schaab, RN, BSN, CLNC for sharing their strategies for marketing their legal nurse consulting businesses on social media.
Success Is Yours!
P.S. Comment here to share the social media strategies you use to obtain new attorney-clients.