I have a few RN friends on social media who focus on personal social networking, but haven’t yet used social media to grow their legal nurse consulting business and expand their network of CLNC® subcontractors. Social media is indeed taking over the world, which makes it even more important that Certified Legal Nurse Consultants are in the social media conversation. To that end, here are five ways you can build your social network:
- Live a Double Life. Social networking satisfies many personal needs, but when it comes to social media it’s smart to separate your private life from your public (business) life. Create both personal and business Facebook® and Twitter® accounts and keep your bikini and puppy photos where they belong. Allocate all business associates including attorneys, RN colleagues and Certified Legal Nurse Consultants to your business accounts. Employers, including potential attorney-clients, are mining social media for information about job applicants. Would you hire you based on your social media posts?
- Put in the time. While I discourage CLNC consultants from living on social media, building a social network does require some time. Block out 15 minutes per day to answer questions, create an informative post or to find people to follow or invite to follow you. During those 15 minutes keep on task and stay out of your personal accounts.
- Know Who You Follow and Follow Who You Know. On Twitter don’t just follow people. Be selective about who you follow – attorneys, thought-leaders and influential business people. Once you see how and what they tweet about, you can engage them in conversation. Retweet their pithier tweets. If you’re retweeted or someone favorites one of your tweets, tweet them a note of thanks. You can also set up an auto-responder that sends a message to anyone who follows you on Twitter asking them to join you on your other social media sites. And, while you’re at it, be sure you’re always vetting your followers. Like it or not there are a lot of fake accounts on Twitter and a lot of follow-bots that retweet or follow anyone who tweets a certain word. Read the profiles, dump the bots and keep your audience focused.On Facebook be selective about your friends. It’s nice to have a lot of friends, but the more friends you have, the less likely you are to respond to something important in the newsfeed.
- Make Yourself Known. Attorneys and future legal nurse consulting subcontractors might not know you have a social media presence. Include links to your social media accounts in your email signature and website. You will also want to share your social media accounts on business cards, letterhead and other print materials.
- Post and Comment with a Purpose. If an attorney you follow on social media asks a question, answer it! There are also many ways to find relevant material to tweet and post. For example, you can sign up for FDA and other federal agency alerts, which provide news on relevant drugs, medical device recalls and more. Sources like these provide you with rich content and news for your posts, tweets and comments.
Follow these five tips – you might not take over the world, but you will grow your legal nurse consulting business.
I’m Just Sayin’
P.S. Comment here and share your favorite social media tips.