Every Certified Legal Nurse Consultant would agree that whether you’re about to interview with an attorney-prospect for your next legal nurse consultant jobs, present opinions on a medical case or write a comprehensive legal nurse report, you must be prepared.
One of the most effective ways to market for your next legal nurse consultant jobs is to exhibit at legal conferences. The CLNC Mentors and I spend substantial time coaching legal nurse consultants at legal conferences. These three sure-fire exhibiting strategies come from one of our recent events with trial attorneys:
I have a friend, Rick, in Los Angeles who produces graphics and animations for attorneys. His company is one of the most popular with the L.A. trial attorneys. When Tom and I spent a weekend with him, we ran into attorneys everywhere (Santa Monica, Hollywood, Beverly Hills and Crenshaw) and they greeted him like they were best friends. Every attorney in L.A. (plaintiff and defense) seems to know Rick by first name.
Presenting your legal nurse reports and marketing brochures in style is a must to get the attorney’s attention. I’m happy to announce that LegalNurse.com just added personalized, CLNC-themed presentation folders to the CLNC Marketing Center. All you have to do is add your business name and contact information.
Exhibiting your legal nurse consulting business at national and local legal conferences is the easiest way to obtain attorney-clients. Legal conferences are simple to find and thanks to the CLNC® Marketing Center, giveaways and promotional materials for attorney-prospects are a click away.
To get attorneys engaged during an interview, Certified Legal Nurse Consultants should ask questions. But not just any question will do. In fact, there is one question you never, ever want to ask. The moment a legal nurse consultant asks an attorney, “What do you need me to do for you?” she instantly labels herself an amateur. That question pegs her as someone who has no clue what she’s supposed to do as a professional legal nurse consultant.
As expected, the much anticipated Star Wars movie The Force Awakens knocked it out of the park on its debut weekend. I haven’t yet seen this automatic blockbuster (despite Tom’s begging, pleading, cajoling and attempted bribery), but I was fortunate to experience the exhibition “Star Wars and the Power of Costume” in New York City, which features more than 70 costumes from those iconic movies.
In my legal nurse consulting career I’ve met attorneys who I’ve loved and attorneys who I didn’t. But one of the most important lessons I learned came from seeing two attorneys who had just been going after each other in the courtroom like two raging bulls, casually scheduling a golf game and laughing together outside the courthouse at the end of the day.
There’s nothing like name recognition to get an attorney-prospect’s attention. And I’m not talking about your name, I’m talking about a highly publicized medical malpractice, products liability or criminal case. Often the stories will mention the attorneys or law firms handling the case. If you want to scoop up headline cases for your legal nurse consulting business, simply watch and read the news. Tune in to both regional and national news stories. Often stories will mention the attorneys or law firms handling the case. Also subscribe to my blog for up-to-date reports on new health-related cases.
The holidays are upon us and it’s time to remember your attorney-clients this season with festive CLNC holiday cards. Remembering them now means they’ll remember you in the New Year. And don’t limit your CLNC holiday cards to attorneys. Check your list twice to ensure you send cards to:
*The opinions and statements made by Vickie Milazzo, the founder of Medical-Legal Consulting Institute, Inc. are based on her experiences and expertise, should not be applied beyond the specific context provided, and do not guaranty or project actual results. Vickie Milazzo is no longer involved in the operations or management of the business, but is involved as an independent education consultant.
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