I have a friend, Rick, in Los Angeles who produces graphics and animations for attorneys. His company is one of the most popular with the L.A. trial attorneys. When Tom and I spent a weekend with him, we ran into attorneys everywhere (Santa Monica, Hollywood, Beverly Hills and Crenshaw) and they greeted him like they were best friends. Every attorney in L.A. (plaintiff and defense) seems to know Rick by first name.
When you’re on the inside of the attorney’s world, success is almost guaranteed. But Rick didn’t get on the inside overnight and he still works at networking every day. Rick has invested in building relationships with attorneys and their associations as long as he’s been in business and this marketing strategy has paid off big for more than 30 years.
Likewise, a Certified Legal Nurse Consultant shared that she has insinuated herself deeply into a local trial attorney association in West Texas and attends their meetings. She’s extremely popular and when new attorneys come to the meetings the West Texas attorneys introduce her as “our nurse.” She has increased her legal nurse consultant jobs using this simple strategy of local networking. Referral business from attorney-clients she’s met at the meetings further adds to her legal nurse consultant jobs and new attorney-clients.
Who have you networked with today to increase your legal nurse consultant business? If you haven’t networked with everyone who comes within three feet of you, today is the day to start. What are you waiting for? There are 1,819,134 attorneys in the U.S. and you have a whole world of friends, colleagues and family who can connect you with more than a few of these attorneys.
Success Is Yours!
P.S. Comment and share how you insinuate yourself deeply into your local trial attorney association.