Exhibiting is one of my favorite marketing strategies, right up there with referrals from attorney-clients and networking with everyone you know. And that’s exactly what the CLNC Marketing Mentors and I are doing this week – exhibiting.
I have the best job on the planet. I help make registered nurses (the heroes of healthcare) happy. While 84% of RNs say they do not consistently get respect and appreciation at their RN hospital jobs, Certified Legal Nurse Consultants are unanimous that respect is just one of the many benefits they enjoy consulting with attorneys.
After I became a Certified Legal Nurse Consultant I built my attorney-client base from one to four attorney-clients. Many weeks I worked 10-15 hours of overtime at my RN job in the ambulatory surgery department. And while this added to my checking account, I felt physically drained, mentally bored and definitely not in control of my nursing career. My CLNC business suffered because my hospital job took priority.
I’m a gadget guy. I love gadgets. Here’s one I think is stellar – Fuse Chicken’s Une Bobine iPhone stand. If you purchase the stand and the car adaptor, it will allow you to place your iPhone at a reasonable height in your car. That way, when you’re using your phone for directions, as would a busy CLNC consultant on her way to meet with a new attorney-client, it’s right where you can hear it or glance at the directions without taking your eyes too far off the road.
Sometimes a girl’s just gotta have fun and when I haven’t been working on the National Nurses’ Stress Survey, I’ve been having a lot of fun this summer. This photo is a small depiction of just how much fun I’ve been having. As you can see, it’s not a traditional farm stand, and it serves its share of unhealthy foods, so I’m writing this article as much for me as for you.
Every medical-related case you analyze as a Certified Legal Nurse Consultant holds a truth of the facts – i.e., exactly what transpired. Yet we weren’t there, so there is something standing between that truth and the outcome of the case whether it settles or goes to trial. That something is perception. Perception is not truth, it is interpretation.
The National Nurses’ Stress Survey revealed that a whopping 88% of the RN respondents find it difficult to do something fun at least once a week. I personally wanted to cry as I read many of the comments about the lack of joy in the personal lives of nurses, including one from an RN who said, “About to get married and can’t get time off.”
Because I work part time as a Certified Legal Nurse Consultant, there are days in which I am not involved in my CLNC business. On those days I may be caring for or visiting with my four grandchildren, reading for pleasure or reading to keep up with medical and nursing advances, gardening or exercising, volunteering as a coordinator of pastoral visitors at a hospital, involved with church-related activities, enjoying activities with my husband or visiting with friends.
If you’re one of those CLNC consultants who took the passing of Windows XP pretty hard then I’m sure you’re doubly upset about the that Microsoft will stop providing “mainstream support” for Windows 7 on January 13, 2015. What does this mean to Certified Legal Nurse Consultants? Well, my advice is to keep calm and carry on.
After living, breathing and talking about nothing but the National Nurses’ Stress Survey results for the past four weeks, even I’m starting to get stressed out. So instead of the elephant in the hospital room (the dangerous stress levels among RNs that hospitals don’t want to talk about), today I just want to share a fun video I shot in South Africa of elephants in the wild.