Carol Ann McLawhorn, RN, BSN, CLNC shares a story about an unorthodox interviewing style she accidentally used with an attorney-prospect. While this is definitely NOT one of the interview styles we teach at LegalNurse.com, she did land a new attorney-client.
Last week my attorney-client invited me to meet a potential plaintiff at the office of a referring attorney. He needed to catch a flight immediately after this meeting, so we were on a tight schedule. I offered to drive us to the meeting and take him to the airport afterwards, giving me an opportunity to have his undivided attention for a period of time.
Last week I participated in a site visit to the location of Stedman Graham and Vickie’s upcoming Women Embracing Leadership event. Part of the purpose of the visit was to check out the presentation technology and to get the lay of the land. Vickie presented her Inside Every Woman seminar there several years ago but we needed to ensure that their presentation tech was up-to-date. Happily I can report to my CLNC® amigos that it has!
My twin brother, Vince, loves animals – I think on some days even more than he loves people. He’s always trying to get me to buy a horse or a dog and whenever he does, Tom chimes in “this is the woman who kills houseplants.”
The first attorney I consulted with as a legal nurse consultant was serendipity. Everything I did was perfectly in sync with him. We hit it off like best friends – it was as though we had known each other in another lifetime. With my goal to turn my legal nurse consulting business from my part-time venture into a full-time business, I concluded, “I’ve got it all figured out. I know exactly what attorneys want and this is going to be easy.” Boy, I could not have been more wrong.
One of my favorite things to do in Austin, Texas, other than eating at La Condesa, is walking the trail around Lady Bird Lake. It’s peaceful and relaxing being by the water. You get to see aquatic wildlife and, if you’re fast enough, sometimes you can catch a glimpse of a turtle or two sunning themselves on the bank. On our last trip, while walking the trail, Tom and I had a pretty good laugh over a warning sign we ran into on the trail, obviously put in place by a well-meaning worker from the City of Austin’s Public Works Department. It reads: SIDEWALK CLOSED, USE OTHER SIDE.
A marketing plan without accountability is not much of a plan and is unlikely to get you the attorney-clients you want for your legal nurse consulting business. Accountability is the muscle in your marketing plan. Accountability sows results.
I’ve stayed in a lot of hotels during my travels. Everything from Ramadas to Mandarin Orientals with more than a few Hiltons, Hyatts, Marriotts and the occasional Peninsula in between. As a result I’ve become quite jaded concerning hotel services. On a recent trip to Austin, Texas, I was stunned by the service at our hotel, the Four Seasons. The staff did much more than just meet requests, they seemed to anticipate every need. It started with the bellman who offered to find additional luggage stands. Then it was the waiter who, after I asked for the check and told him we needed to get to the airport, he offered to call a cab for us.
I have been a nurse almost 26 years, with 24 of those years working in critical care. For most of that time I loved what I did. However, the last six years have been fraught with increasing dissatisfaction with the nursing profession. I grew (in my old age!) intolerant of the toxic, disrespectful atmosphere of hospital nursing. I had increasingly grown tired of physicians, nursing administrators and hospital administrators minimizing my knowledge, experience and contributions. What else was there to do? This was it, right? But, Vickie’s ads for the Institute’s CLNC Certification Program caught my attention every month FOR YEARS. I thought, “That must be nice!”
On your legal nurse consulting desk or credenza is a powerful and effective marketing tool that you’re already paying for but probably using a lot less and a lot less effectively than you could be. The tool is… the telephone.
*The opinions and statements made by Vickie Milazzo, the founder of Medical-Legal Consulting Institute, Inc. are based on her experiences and expertise, should not be applied beyond the specific context provided, and do not guaranty or project actual results. Vickie Milazzo is no longer involved in the operations or management of the business, but is involved as an independent education consultant.
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