Create Email Subject Lines Sure to Get Your Prospecting Emails Opened
While I don’t recommend cold email marketing to attorney-prospects, all Certified Legal Nurse Consultants should use prospecting email as a marketing strategy for attorneys identified through networking and referral. The friend or colleague that attorney knows has essentially opened the door to get your emails opened.
One research study revealed that up to 31% of marketing emails from consultants get opened. However, the secret to get attorney-prospects opening your emails starts with the subject line. Put another way, if your subject line fails, then your email is most likely never going to be read. This is why it’s important that you master the art of email subject line writing. Use these 5 strategies for creating irresistible subject lines sure to be opened.
- Write the subject line as a headline. Email marketing, like a strong advertisement, demands a headline to capture the attorneys’ attention. With a strong subject line the response you want to elicit is I’ve got to read more.
Example: Attorney Divulges Secret Defense Weapon - Embrace clarity over cleverness. An Aweber Communications study revealed that a clear email subject line is a whopping 541% more likely to be opened over one that tries to use “clever” language.
