9 Lessons Certified Legal Nurse Consultants Can Learn from Shark Tank
A friend asked me if I’d seen “Shark Tank.” I shared that I’ve dived and snorkeled in open waters with sharks in Fiji, the Galapagos and Maldives, but never in a shark tank. She laughed and said, “I’m talking about the television show in which entrepreneurs pitch their business plan to a group of multi-millionaire entrepreneurs (and a billionaire or two) in hopes of getting investment money to launch or grow a business.”
The show sounded just as interesting as swimming with real sharks and after checking it out I came away with some insights that entrepreneurial-thinking Certified Legal Nurse Consultants can use in your CLNC® businesses.
- It’s your money and you work really hard for it – and you have to keep doing so to keep money coming in. Don’t expect to be able to slack off once you’re a successful nurse entrepreneur.
- Don’t live in a bubble – it will burst if you don’t keep up with your marketing. I have a saying “after the marketing, the marketing.” When you’re the busiest in your CLNC business you still need to market.
- Don’t put all your eggs in one basket.
