In this video, Certified Legal Nurse Consultant Gayle Butler, RN, BSN, CLNC shares her story of how things quickly heated up while exhibiting at a national legal conference with LegalNurse.com’s Marketing Mentor. Within the first two hours of the exhibit she already had attorney-clients lined up.
Meeting attorneys face-to-face gave Gayle the opportunity to share her unique selling position (USP) and CLNC services to attorneys. In Gayle’s own words it’s all about interacting with the attorneys.
One week later, Gayle sent this email to us at LegalNurse.com:
“I have been back one week from exhibiting. Thus far I have gotten a medical malpractice case and am also consulting on a mass tort case. The one-to-one mentoring and exhibiting at the national legal conference was invaluable. This was truly hands-on learning of how to market my CLNC business to attorneys.”
Congratulations Gayle on your exhibiting success!
P.S. Comment here to congratulate Gayle on her CLNC success and to share your exhibiting strategies.
P.P.S. If you are interested in exhibiting with our CLNC Marketing Mentors at a legal conference contact the Institute at 713.942.2200.