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Vickie Milazzo's Thoughts for Success

Thoughts for Success: After the Marketing, the Marketing

Some Buddhist monks spend countless hours creating highly detailed mandalas or sand paintings. These intricate, colorful images are painted with brightly colored sand laboriously trickled onto a canvas almost one grain at a time. Once the mandala is completed, you might expect the monk to proudly display it or at least savor its beauty. Instead, as soon as the exquisite work of art is complete, he destroys it in recognition of, and in celebration of, the impermanence of life.

After the Marketing, the Marketing

Our legal nurse consulting marketing plans would benefit from such a tradition. Like a monk creating a mandala, we painstakingly and lovingly craft our marketing plans. We pour our creative juices into each strategy, attending to every detail. Surely, we tell ourselves, this is a marketing plan for the ages, a plan that will last a lifetime. Yet the most successful Certified Legal Nurse Consultants recognize that even the best marketing plan is as impermanent as a mandala. Once we create the perfect plan, it’s time to destroy it and start over.

monk creating a mandala

Everything we do in business is marketing. We can make our marketing program far more compelling by recognizing that marketing is always changing. Our market changes, our method changes, our legal nurse practices change. We may experience fabulous success, but that success won’t last if we rely on the permanence of an impermanent plan. Tomorrow we’ll need a new plan.

Once I overheard a competitor say, “Vickie is a marketing genius.” How I wish this were true – then I would have made a lot fewer mistakes. What best describes me is “Vickie’s marketing plan is like a mandala.” In my 36 years of legal nurse consulting experience I’ve learned that you can never stop marketing. I’ve also learned that your marketing plan must be evolving even when that means destroying what you’ve created and starting anew.

If genius has anything to do with my legal nurse success, it’s because I enjoy the impermanence of marketing. I love waking up every day thinking of new ways to shake up our marketing efforts. I never abandon what has taken me 36 years to learn, but I don’t cling to the old way either. I always try to re-vision my old strategies on a new canvas.

Impermanence is an essential element of our impermanent world. We must constantly adapt in order to face and survive tomorrow’s changes. The static will fall behind. Don’t get comfortable in your marketing success – strive to get better. Become a student of marketing, salute your successes and celebrate your conscious destruction of every strategy that doesn’t give you the desired outcome for your CLNC® business.

Which marketing mandala will you rely on in 2018 – the old or the new? Resolve to create a new CLNC marketing mandala regularly. For the remainder of 2018, I won’t be carefully pouring sand into my efforts. I’ll be tossing it by the handful! I hope you will too.

Success Is Yours!

P.S. Comment and share how often you change your legal nurse marketing plan.

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*The opinions and statements made by Vickie Milazzo, the founder of Medical-Legal Consulting Institute, Inc. are based on her experiences and expertise, should not be applied beyond the specific context provided, and do not guaranty or project actual results. Vickie Milazzo is no longer involved in the operations or management of the business, but is involved as an independent education consultant.

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