Look the Part to Play the Part as a Professional Certified Legal Nurse Consultant

I’ve never met a Broadway play I didn’t like (except maybe one or two by Harold Pinter) and any time I’m in New York City I cram in as many Broadway shows as I can. Tom and I love it all – drama (Chekov’s “The Seagull” with the unexpected bonus of sitting right behind Keanu Reeves), outlandish musicals (“Kinky Boots”) and dance performances (“Alvin Ailey”). But as much as I love theater I also love roaming the streets of New York City.

Part of the fun of being on the streets is playing the street vendor game; i.e., getting the vendors touting bus-tours, bike-tours, walking tours and tours-du-jours to ignore us as tourists. Growing up in New Orleans and living in Houston I never think of myself as looking like a New Yorker. Saturday Tom and I were entering Central Park dressed in our basic New York black uniforms when we were approached by one of the bike-tour vendors. He asked the standard come-on question, “Where are you guys from?” This vendor must have been new to the game because the vendor next to him, while shaking his head smacked the first vendor with a rolled up map exclaiming, “They’re from New York City – can’t you tell?”

The take home for Tom and me – a good laugh and the appreciation that if we want to roam the streets of New York City without getting preyed upon, we best look like we belong there.

When you’re marketing your business as a Certified Legal Nurse Consultant to an attorney you have to look like you belong there. The attorney has to see you as a confident CLNC^® consultant or he will prey upon your every insecurity and fear. You don’t have to “fake it ‘till you make it” if you don’t want to, but you do have to do whatever it takes to convince the attorney-prospect that you at least deserve to have a seat at the attorney interview table.

I’m Just Sayin’

P.S. Comment and share how you make sure you look the part of a professional Certified Legal Nurse Consultant when interviewing with attorneys.