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Certified Legal Nurse Consultant Demonstrates Customized Unique Selling Positions (USP) for Different Legal Nurse Consultant Jobs

Certified Legal Nurse Consultant Demonstrates Customized Unique Selling Positions (USP) for Different Legal Nurse Consultant Jobs

I’d like to introduce you to Certified Legal Nurse Consultant Anthony Beasley, RNFA, CLNC who specializes in orthopedic and cardiothoracic surgery. One of the principles the VIP CLNC® Pros practice while exhibiting with the CLNC Mentors at national legal conferences is customizing their USP to different attorneys for different legal nurse consultant jobs.

In this video, you’ll watch Tony demonstrate two USPs he used with two different attorneys. Translating your UPS for maximum impact with attorney prospects for different legal nurse consultant jobs requires that you know the needs of the attorney you’re marketing to and apply your nursing specialty, experience and USP in a way that is relevant to that attorney. Tony did just that with both a medical malpractice attorney and a personal injury attorney.

The medical malpractice attorney discussed a robotic surgical injury and Tony emphasized his experience with the da Vinci® robots in cardiothoracic surgery. The personal injury attorney discussed truck accident cases and Tony immediately clicked to the fact that trucking accidents will almost always involve a variety of orthopedic injuries. Tony understood that his robotic surgery experience would mean nothing to this personal injury attorney, so he didn’t even mention it and instead educated the attorney regarding how his orthopedic experience qualified him to address the orthopedic injuries in trucking accident cases.

Tony maximized the opportunity to market to two different attorneys for different legal nurse consultant jobs and successfully rose to the challenge with two different customized USPs. When you’re exhibiting, attending attorney conferences or interviewing with an attorney, the more you understand who the attorney is and what his needs are, the more you will apply a relevant USP to that conversation.

Thank you Tony for successfully demonstrating how you can translate your USP with different attorneys for different legal nurse consultant jobs.

Success Is Yours!

P.S. Comment here to congratulate Tony on successfully translating his USP with different attorneys for different legal nurse consultant jobs.

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*The opinions and statements made by Vickie Milazzo, the founder of Medical-Legal Consulting Institute, Inc. are based on her experiences and expertise, should not be applied beyond the specific context provided, and do not guaranty or project actual results. Vickie Milazzo is no longer involved in the operations or management of the business, but is involved as an independent education consultant.

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