There’s an urgent care center in our area with a sign that proudly declares its USP “Medical Attention When You Need It.” But, right underneath that same USP are the center’s hours of 8:00am-6:00pm. So you can have all the medical attention when you need it as long as you only need it from 8:00am-6:00pm.
What about your legal nurse consulting business: Open or closed? Are you accessible to your attorney-clients when they need you or only when it’s convenient for you? Are you a 24/7 legal nurse consulting business or do you have an employee mentality and shut your doors promptly at 5:00pm each day?
While I believe in training attorney-clients to get their cases to you early in the litigation process so you’re not always responding to the next crisis, I also believe in customer service.
In 35 years, I’ve only had to pull two all-nighters. The first was for a new attorney-client who ultimately kept me so busy I could hardly keep up. My decision to deliver to an attorney who might never use me again was one of the smartest decisions I’ve ever made. The second was when I had to finish a report for an attorney-client and found myself emailing it to him at 5:30am on my way out the door to the airport for a much needed vacation. This attorney had paid my mortgage, so there was no way I was going to fail him. Convenient? No. Smart? Yes.
When you’re in business for yourself the hours you set are your own. After all, you got into the legal nurse consulting business to take back your life and make your own schedule. As a Certified Legal Nurse Consultant, you can choose when to work, but at the same time you need to be attentive and responsive to your attorney-client’s needs.
I’m not suggesting you have to work 24/7/365, but there are days when you’ll need to be all in and working – whether you want to or not.
Success Is Yours!
P.S. Comment and share whether your legal nurse consulting business is open or closed when your attorney-clients need you.