CLNC® Success Story: For Certified Legal Nurse Consultant Keitha Giannella Exhibiting Isn’t Over Until It’s Over!
Certified Legal Nurse Consultant Keitha Giannella, RN, MSN, PHN, CLNC shares her experience of exhibiting with the CLNC Marketing Mentors at a national legal conference. Near the close of the exhibits, Keitha realized she had door prizes she had not yet given away to attorney-prospects.
Rather than pack and carry them home, she vowed to award each and every one. Keitha texted one of the attorneys she was especially impressed with, letting her know that she was holding a prize for her.
The attorney stopped by, and to Keitha’s surprise brought two medical malpractice attorneys with her. Thinking on her feet, Keitha awarded them all prizes and collected their information for follow-up. Just days later, while Keitha was on the National Alliance of Certified Legal Nurse Consultants (NACLNC®) Conference Cruise, the attorneys replied to her immediate follow-up telling her they were anxious to use her legal nurse consulting services on a case.
Just because your exhibiting event is ending doesn’t mean your marketing opportunities are over. The attorneys attend evening networking events and you will want to take advantage of every opportunity outside of the exhibit booth to market your CLNC services.
Keitha’s quick thinking paid off big. Certified Legal Nurse Consultants should follow her example and always remember to look for creative opportunities to market your CLNC services.
As the song goes, “It ain’t over until it’s over” and even then, it’s not over yet!
Congratulations Keitha!
P.P.S. If you are interested in exhibiting with our CLNC Marketing Mentors at a legal conference, contact the Institute at 713.942.2200 and ask to speak to Evie.
One thought on “CLNC® Success Story: For Certified Legal Nurse Consultant Keitha Giannella Exhibiting Isn’t Over Until It’s Over!”
Keitha,
I just wanted to say congratulations on your success and thank you for sharing your experience! These “golden nuggets” you enlightened us with are such a huge help to those of us who have yet to begin our journey. I will keep in mind what you said and hope to be able to use what you said in the not-so-distance future!
LegalNurse.com is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center’s Commission on Accreditation.
The National Alliance of Certified Legal Nurse Consultants (NACLNC®) is the largest and oldest association of legal nurse consultants.
Need tuition assistance? We've partnered with Sallie Mae to provide financing options.
*The opinions and statements made by Vickie Milazzo, the founder of Medical-Legal Consulting Institute, Inc. are based on her experiences and expertise, should not be applied beyond the specific context provided, and do not guaranty or project actual results. Vickie Milazzo is no longer involved in the operations or management of the business, but is involved as an independent education consultant.
Keitha,
I just wanted to say congratulations on your success and thank you for sharing your experience! These “golden nuggets” you enlightened us with are such a huge help to those of us who have yet to begin our journey. I will keep in mind what you said and hope to be able to use what you said in the not-so-distance future!