Certified Legal Nurse Consultant Susan Schaab, RN, BSN, CLNC shares the legal nurse consulting success she achieved while exhibiting at a legal conference. Susan learned that an attorney for a large outdoor resort company had stopped by her booth but missed her. Determined not to miss out on this major attorney-prospect, she crafted a plan to meet the attorney at a networking dinner that evening.
Susan researched the company so she could customize the benefits of her CLNC services to their specific needs. Arriving early at the networking dinner, Susan located the attorney and began a casual conversation. She gradually brought the conversation around to her role as a Certified Legal Nurse Consultant and how she could help his company defend the variety of cases they litigate.
Two and a half hours later, the attorney shared, “You know, insurance companies have tried to do this (legal nurse consulting) themselves for years and they don’t do it well.” Susan’s response, “Exactly!” Susan is now the exclusive Certified Legal Nurse Consultant for this attorney and his company. Her combination of exhibiting, researching and smart networking contributed to her CLNC success and paid off big.
Congratulations Susan!
P.S. Comment here to congratulate Susan on her CLNC exhibiting success and read more CLNC Success Stories here.
P.P.S. If you are interested in exhibiting with our CLNC Marketing Mentors at a legal conference contact the Institute at 713.942.2200.
Congratulations, Susan!
Exhibiting is the most exciting part of the CLNC® consulting business; it made my business grow afterwards. I have motivational posters in my office. One says, “CLNC® marketing is like fishing…get a hook in their jaw and yank the line…How big is your catch?” You caught a big one, Susan!
Congratulations Susan on your big break! I don’t know if you remember me, but you contacted me and helped me land my first case as a CLNC® testifying expert. I am so grateful for your help. I am now working on four very big medical malpractice cases as a testifying expert. I am so happy for your success!