For Certified Legal Nurse Consultants a website, like an email address, isn’t a luxury – it’s a necessity! A website and the accompanying domain name allow you to brand yourself and your legal nurse consulting business to attorneys who litigate medical-related cases. Attorneys may never visit your website, but they expect you to have one. They also expect your email address to match your website’s domain name.
While not all Certified Legal Nurse Consultants have websites, every CLNC® consultant I’ve met has an email address. However, having one or the other isn’t enough. In today’s competitive atmosphere a legal nurse consultant needs both.
Websites are a sign that you’re in the legal nurse consulting business and that you’re serious about that business. You don’t need 100 fact-filled pages. A simple website consisting of just four pages will suffice:
- Homepage – A brief introduction to your company.
- CLNC Services – A listing of the CLNC services you provide to attorneys.
- About Us – What makes you qualified to consult as a Certified Legal Nurse Consultant. To give yourself better organic search engine optimization (SEO) results, you should include a link to an authoritative site such as LegalNurse.com/legal-nurse-consulting. Linking to this page will also show attorneys the credibility of your legal nurse consulting training and CLNC Certification.
- Contact Us – Your business phone, email and mailing address so attorney-prospects can contact you.
Done well, these four simple pages will convey to your attorney-prospects all they need to know about your legal nurse consulting business.
When you register your website’s domain, which should be some variation or logical contraction of your company name, through any of the major registrars (Godaddy.com, Register.com, etc.) you can use their “do-it-yourself” wizards to create a simple site. Before you create your company and domain name, make sure that both are in compliance with the Institute’s “Proper Use of the CLNC® Service Mark Policy” found at this URL: https://www.legalnurse.com/trademark-policy. Putting it simply, you can’t use the CLNC certification mark in your company name or domain name. Try different variations of your proposed name on the registrar’s site until you find one that isn’t registered and that works for you – try to stay within the .com Top-Level Domain (TLD) though.
The most important reason to create a domain is to associate it with your email address. While it’s hard to imagine someone without an email address, I run across too many legal nurse consultants who are still using their personal email address for business. Lisa@SmithAndAssociates.com is much more appropriate for your legal nurse consulting career than LisaLuvsKitns@email.com.
Once you’ve registered your domain, it’s time to create your simple four page website using your domain registrar’s wizard or a web designer. Your website presence is a must for any serious Certified Legal Nurse Consultant.
I’m Just Sayin’
P.S. Comment and share favorite webpages you have created for your legal nurse consulting website.