Exhibiting is one of the most effective marketing strategies for Certified Legal Nurse Consultants, but only if you follow up. After any event (seminar or conference), the attorney-prospect is going back home to his hectic routines. No matter how much you hit it off in person, you will need to be persistent in your follow-up to recapture the attention you had when the attorney was thinking about you and your CLNC® services, not about upcoming depositions, trials or briefs.
Certified Legal Nurse Consultant Dorene Goldstein proves how following up paid off big for her and will for you too:
“I spent more than a year marketing to a group of attorneys who are now among my biggest clients. I met them while exhibiting at a legal conference and they expressed interest in my CLNC® services. After the conference, I followed up with a phone call. The next month I did the same. Six more calls and six months later, when most people would have given up, I made the decision to continue to pursue these potential attorney-clients because I knew they were hot prospects, even if they didn’t know it. All I needed to do was get into their office and show them how I could help them with their medical-related cases.
My persistence paid off when one attorney-prospect took my call. I was ready with my script and set up an appointment to meet him in his office. Today they are my biggest client. I can’t imagine what would have happened if I’d given up. I learned from this experience that when you continue to follow up to pursue a big opportunity, it will pay off big!”
Dorene Goldstein, RNC, CLNC
Success Is Inside!
P.S. Comment and share how following up with attorney-prospects paid off big for you.