Thank you all for the warm wishes on the next part of my grand adventure (Mt. Everest here I come!). Reading, and re-reading, all your wonderful messages warmed my heart. I do, however, see a common thread that I have to mention, and that is how many Certified Legal Nurse Consultants sent their messages from personal email addresses.
Nothing screams AMATEUR TRAVELER more than someone taking off their belt, shoes and pants when going through a TSA checkpoint and nothing screams AMATEUR LEGAL NURSE CONSULTANT more than an email address like [email protected] Part of being in business is presenting a professional appearance and part of presenting a professional appearance means having an email address that matches the domain of your website – or if you don’t have a website at least having a professional domain name for your email.
Many of you have Yahoo, Gmail, Live or AOL addresses with semi-professional names, but those domain addresses really aren’t fit for business. You can go to GoDaddy.com or another registrar and get a domain name, associated email and a simple website for about $10/month. Before you set up that domain and email, I recommend you read the Institute’s Trademark Policy to ensure you are adhering to best practices.
You can still keep your [email protected] address for your friends and family, while presenting yourself professionally as [email protected] Once you purchase that new domain, ask your domain registrar to help you set up your matching email. I recommend setting up two email addresses – [email protected] for general inquiries and one with your name for professional communications with attorney-prospects, attorney-clients and CLNC subcontractors.
You should also have a professional email signature. And, while you’re at it, remember to change the email signature on your smartphone so that every email you send to an attorney doesn’t say “Sent from my over-priced iPhone® 12.”
You never get a second chance to make a first impression and your email address is one of the first impressions you’ll present to attorneys.
Success Is Yours,
P.S. Comment and share your tips for professional email addresses.