We’ve all been taught that what’s on the inside is much more important than what’s on the outside. But contrary to what the experts say, I believe what’s on the outside just might be as important (or even more important) than what’s on the inside.
For example, my favorite thing to acquire when I travel, besides memories, is bath gel. I will examine 6-8 different brands before landing on the bath gel, or gels, I want. Bath gels are basically the same, but what makes them different is that they often come in a variety of scents and packaging. And those scents and packaging are exactly what I respond to every time. A smart company understands this buyer behavior and spends heavily on creating the best buyer experience from how the bath gel smells to how the bottle is shaped and labeled.
When you walk into an attorney’s office, the attorney will respond first to how you look, speak, walk and sit as a Certified Legal Nurse Consultant. Only if you pass that first impression test will he even learn how well you can develop his medical-related cases.
I’m just sayin’
P.S. Comment here and share how you create a best first impression with attorney-prospects.
The problem I have is that many people present well, i.e. have very nice packaging, the right initials behind their name, a nice looking resume etc., and then you talk to them, you quickly realize that the bath gel in the bottle is causing a horrible rash.
While style is important, I think substance has to trump style. Unfortunately you are right – often times in our society we are too often fooled by pretty packaging.
I agree Raymond. You said, “While style is important, I think substance has to trump style.” With today’s view on looking cute and stylish and smelling good, it comes with a price or consequence; there are many people who are allergic to some fragrances. I think the best policy is to look professional and remember to smile when meeting attorneys – odor free.
Rosie and Raymond, I agree that substance has to trump style, but when you walk into an attorney’s office, the attorney will respond first to how you look, speak, walk and sit as a Certified Legal Nurse Consultant. Only if you pass that first impression test will you ever have a shot at passing the substance case.