A marketing strategy taught in the CLNC® Certification Program is to show the attorney what you can do. Telling is not enough. Carol Ann McLawhorn, RN, BSN, CLNC used this principle with an attorney-client who hired her to consult on a case and set a budget. Carol Ann knew she could do more, so she did just that.
Watch her video to see how the attorney responded.
Congratulations, Carol Ann!
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