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7 Weeks to Your Next Legal Nurse Consultant Job

Week 1: Your Commitment to You

Welcome to Week 1 of the 7-Part Series: 7 Weeks to Your Next Legal Nurse Consultant Job. This week is about your commitment to you.

Thank you for joining us today. We invite you to join us for this entire series whether you’re a new Certified Legal Nurse Consultant ready to obtain your first case, or a veteran CLNC® consultant ready to take your business to the next level.

Some of the ideas presented during this series you’ll embrace wholeheartedly. Others are going to take you out of your comfort zone. Do them anyway. If it’s been a long time since you’ve been uncomfortable, now is the perfect time to become acquainted with ‘uncomfortable’ again. Feeling too comfortable is nothing more than a warning sign that demands to be heeded. It’s time to step up and challenge yourself.

Your participation in this series will require work on your part. All we’re asking you to do this first week is to set your intention – an intention to take action every day on the recommendations proposed during these next seven weeks. This is your commitment to you – not to the Institute, not to your significant other, not to your children or colleagues – to you and only you.

Setting an intention is more than saying “Okay, I’m with you!” It’s saying “Okay, I’m with me and I mean it. I’ll do whatever I need to do in order to live up to my intention.” Remember, if your intention is merely one day, someday I’ll get around to it, you know where you’re going to land – at your hospital retirement party. We understand they’re still serving white cake and un-spiked punch. Intention – real intention to do what you need to do and to do it now is everything.

Some of the ideas presented during this series you’ll embrace wholeheartedly. Others are going to take you out of your comfort zone. Do them anyway. If it’s been a long time since you’ve been uncomfortable, now is the perfect time to become acquainted with “uncomfortable” again. Feeling too comfortable is nothing more than a warning sign that demands to be heeded. It’s time to step up and challenge yourself.

You don’t have to be perfect, but you must go all in and give your all to each and every recommendation. Wayne Gretsky said it accurately, “You miss all the shots you don’t take.” Your assignment this week is to commit daily to taking all the shots offered you and the shots you haven’t been taking.

You’re also committing to go back and study relevant sections of the Core Curriculum for Legal Nurse Consulting® textbook to effectively implement my recommendations.

We’re so excited you’re joining us for this 7-Part Series. We’ll see you next for Part 2. Until then know that Success Is Yours and we’re with you every step of the way.

Week 2: Your Marketing Plan

Welcome to Week 2 of the 7-Part Series: 7 Weeks to Your Next Legal Nurse Consultant Job. In Week 1 you made a commitment to you and set your intention to take action every day to obtain your next case.

This week you will develop your marketing plan. Whether your goal is to obtain your first legal nurse consultant job or your 10th attorney-client you must have a plan. Your plan is like a GPS. You wouldn’t get in your car and drive from point A to point B without knowing how to get there. So why would you manage your legal nurse consulting business without one? You wouldn’t. Having a plan is more important than the plan itself. Why? The plan sets your intentions, decisions, actions and accountability into motion.

You’ve already completed the CLNC Certification Program and have more than enough ideas for obtaining your next legal nurse consultant jobs. Now, it’s time to create a realistic plan you will live with to get those jobs and the attorney-clients to go with them. If you say you’re going to do it you have to mean it.

Your assignment this week (if you choose to accept it) is to develop the 4 elements of a marketing plan: objectives, strategies, target dates and budget.

  1. Objectives. Set your marketing objectives. For example: “I will obtain two legal nurse consultant jobs within the next 30 days.”
  2. Strategies. Commit to the strategies you will implement to achieve your objectives. You can choose from an array of strategies you learned in the CLNC Certification Program, many of which we’ll be reviewing with you in this series (everything from networking to using social media to exhibiting).
  3. Target Dates. Set your target dates for implementing the strategies. Target dates make you accountable to both you and your plan. Set aside dedicated time to ensure you meet your target dates.
  4. Budget. Decide on the budget you will allocate toward each strategy.

If you already have a marketing plan, assess the plan and how you’re doing. What goals are you accomplishing? What’s working? If something is working, do more of it. What’s not working? What do you need to do differently? A plan is and should be dynamic.

In fact, you’ll be revising your marketing plan weekly during your participation in this series. Give yourself a little flexibility in how you implement your plan. Life does happen, just don’t let it stop you from obtaining your next legal nurse consultant job.

There you have it – your assignment for this week:

  1. Develop your marketing plan. Include objectives, strategies, target dates and budget.
  2. Commit to revising your marketing plan weekly during this series.

Thank you for joining us. We’ll see you next for Part 3 of this series. Until then, know that Success Is Yours and we’re with you every step of the way.

Week 3: Staging Yourself for CLNC Success

Welcome to Week 3 of the 7-Part Series: 7 Weeks to Your Next Legal Nurse Consultant Job.

  • In Week 1 you made a commitment to you and set your intention to take action every day to obtain your next case.
  • In Week 2 you developed your marketing plan.

This week you’re going to stage yourself for CLNC success so you don’t bungle any opportunities that come your way.

No attorney-prospect or attorney-client is a dress rehearsal. A single attorney-client can be worth tens of thousands of dollars or more during the lifetime of your business relationship. Whether you meet an attorney at a party or you’re interviewing with an attorney-prospect, you can’t afford to not be ready.

Your assignment this week (if you choose to accept it) is to stage yourself for CLNC success with these 2 steps:

  1. Prepare your promotional package. The exclusive CLNC Marketing Center makes it easy for you by providing professionally designed brochures, business cards, letterhead and more. All you have to do is find the design that best represents you and then customize it with your business name and contact information. There is also work you have to do. Go back to the CLNC Certification Program (and the NACLNC® Apprenticeship if you’ve studied it) to develop and hone your USP, resume, letter of introduction and a sample report (2-3 pages is all you need). You can always create a sample report from the case studies in the Core Curriculum for Legal Nurse Consulting textbook if you don’t have a real case. The sample report is the most important feature of your promotional package. “Showing” is always better than “telling.” The perfect way to start any interview is by saying “Let me show you what I can do for you.”
  2. Develop a pool of CLNC subcontractors. Create an alliance with 5-8 Certified Legal Nurse Consultants who live in different geographical areas and have different nursing specialties. Attorneys rarely focus on a single specialty, so you want to be ready for anything that comes your way. One new Certified Legal Nurse Consultant turned away her first case (without requesting mentoring) because it wasn’t in her specialty. If she had staged herself successfully she would have been prepared to subcontract the case with one of you. We can’t help but wonder about the potential opportunity she so carelessly turned away.

There you have it – your assignment for this week:

  1. Prepare your promotional package.
  2. Develop a pool of CLNC subcontractors.

Thank you for joining us. We’ll see you next for Part 4 of this series. Until then, know that Success Is Yours and we’re with you every step of the way.

Week 4: Networking

Welcome to Week 4 of the 7-Part Series: 7 Weeks to Your Next Legal Nurse Consultant Job.

  • In Week 1 you made a commitment to you and set your intention to take action every day to obtain your next case.
  • In Week 2 you developed your marketing plan.
  • In Week 3 you staged yourself for success by preparing your promotional package and developing a pool of CLNC subcontractors.

This week you’re going to network with anybody and everybody that comes within 3 feet of you. One Certified Legal Nurse Consultant relocated from Texas to Oregon. He didn’t know a single attorney at his new location. Within 30 days he had his first two attorney-clients. Within 13 months he had generated $500,000 in revenue.

Networking is the one strategy every successful Certified Legal Nurse Consultant uses to obtain new legal nurse consultant jobs. Networking not only works, it’s free. Networking is effective because the endorsement from a third party gives you instant credibility with attorneys – even if the endorsement is from a non-attorney.

Your assignment this week (if you choose to accept it) is to:

  1. Network with at least two people a day. For each of the next seven days you will contact a minimum of two people you know who can provide you with names of attorneys and legal professionals. You can’t stop networking until you’ve had two people give you the names you need. In short, you’ll have to keep going until you find two people who can help you. Think about everyone you know – friends, family, neighbors and social acquaintances from church, sporting events, school events, etc. The opportunities are endless.
  2. Follow up with each attorney or legal professional whose name you’ve received. Be sure to use the name of your contact; it’s the easiest way to get past the gatekeeper. The goal of the follow-up is to set an appointment. If you can get your foot in the door the odds of obtaining a legal nurse consultant job increase dramatically.
  3. Wear one of your CLNC consultant shirts in public. If you don’t already have any, CLNC wear is available in the CLNC Marketing Center. Wearing this will invite total strangers to ask you “What’s a Certified Legal Nurse Consultant?” Almost everybody knows an attorney and your CLNC wear will teach you how to feel comfortable engaging total strangers about what you do. We find that any place there’s a line – coffee shops, grocery stores, the post office, Walmart®, etc. is an opportunity to strike up a conversation that will reward you with an attorney-prospect.

There you have it – your assignment for this week:

  1. Network with at least two people a day.
  2. Follow up with each attorney or legal professional whose name you’ve received.
  3. Wear one of your CLNC consultant shirts in public.
  4. Update your marketing plan to include these networking strategies.

Every one of us has a network. We hope you enjoy networking with anybody and everybody this week. We can’t wait to hear all about your success.

Thank you for joining us. We’ll see you next for Part 5 of this series. Until then, know that Success Is Yours and we’re with you every step of the way.

Week 5: Social Media

Welcome to Week 5 of the 7-Part Series: 7 Weeks to Your Next Legal Nurse Consultant Job.

  • In Week 1 you made a commitment to you and set your intention to take action every day to obtain your next case.
  • In Week 2 you developed your marketing plan.
  • In Week 3 you staged yourself for success by preparing your promotional package and developing a pool of CLNC subcontractors.
  • In Week 4 you networked with a minimum of two people every day, followed up with each lead received and wore your CLNC wear everywhere to engage total strangers about what you do as a Certified Legal Nurse Consultant.

This week you’re going to tap into one of the most powerful networking platforms in existence. One that you’re probably already spending substantial time on – social media.

Your assignment this week (if you choose to accept it) is to:

  1. Announce your occupation as a Certified Legal Nurse Consultant on your Facebook page and LinkedIn profile. Ask for help from your friends and contacts. “I’m now using my XX years of nursing experience to consult with attorneys on medical-related cases. If you know an attorney or legal professional please message me their contact information and other pertinent information about them. Thanks for your help!” Follow up with each lead provided. If you don’t yet have a Facebook page or LinkedIn profile get one.
  2. Be active on LegalNurse.com’s Facebook page. We have thousands of friends. Our friends can be your friends and lead to attorney-clients and CLNC subcontracting jobs. Comment on the legal nurse consulting blogs, share your expertise and request CLNC subcontractors. Whenever you’re on social media, when you respond to a post, do so specifically. Too many times we’ve seen people post “I’m available.” That’s not a USP, that’s just nervous fingers. Instead, post “I have 15 years of high-risk OB experience that can apply specifically to your issue.”

There you have it – your assignment for this week:

  1. Announce your occupation as a Certified Legal Nurse Consultant on Facebook and LinkedIn and ask your friends and contacts for help.
  2. Be active on LegalNurse.com’s Facebook page.
  3. Update your marketing plan to include these social media strategies.

The average user has hundreds of “friends” on Facebook and hundreds of “contacts” on LinkedIn. This means that every one of your friends and contacts has the potential for viral communication about you and your legal nurse consulting business. If you’re like most people today you probably spend a lot of time on social media. Instead of posting recipes or photos of your pets, why not use that time effectively to obtain your next legal nurse consultant job? We can’t wait to hear all about your success using social media.

Thank you for joining us. We’ll see you next for Part 6 of this series. Until then, know that Success Is Yours and we’re with you every step of the way.

Week 6: Exhibiting

Welcome to Week 6 of the 7-Part Series: 7 Weeks to Your Next Legal Nurse Consultant Job.

  • In Week 1 you made a commitment to you and set your intention to take action every day to obtain your next case.
  • In Week 2 you developed your marketing plan.
  • In Week 3 you staged yourself for success by preparing your promotional package and developing a pool of CLNC subcontractors.
  • In Week 4 you networked with a minimum of two people every day, followed up with each lead received and wore your CLNC wear everywhere – all to become more comfortable engaging total strangers about what you do as a Certified Legal Nurse Consultant.
  • In Week 5 you announced your occupation as a Certified Legal Nurse Consultant on social media and asked for help from your friends and contacts. You also became active on LegalNurse.com’s Facebook page to connect with your CLNC peers.

This week is stretch week. So far we’ve focused on free things you can do to obtain more legal nurse consultant jobs. Who doesn’t like free? But if you could put one dollar in a slot machine and get back ten would you? Yes – of course you would. This week we’re not going to ask you to break your piggy bank, but we are going to ask you to stretch yourself.

Your assignment this week (if you choose to accept it) is to:

  1. Set a budget for exhibiting.
  2. Schedule to exhibit at an upcoming legal seminar/conference.

Exhibiting is the second most cost-effective way to get in front of a large number of attorneys in a short time. The most cost-effective is presenting at a legal conference, but we know that if most of you were at a funeral you’d rather be in the coffin than deliver the eulogy – so we’ll save that for a different series. When attorneys walk through an exhibit hall they’re interested in what you have to offer and expect to be sold to. That’s why we love exhibiting – you never have to feel awkward about communicating what you have to offer.

You can choose a local, state or national legal seminar or conference. Search for legal seminars on the Internet and choose the seminar or conference that matches the profile for the attorneys you want to consult with and the budget you have allocated to exhibiting.

Determine the promotional materials and items you will need (exhibiting banner, business cards, brochures and letterhead) as well as some small promotional gifts for attorneys. You can order all of these through the CLNC Marketing Center.

There you have it – your assignment for this week:

  1. Set a budget for exhibiting.
  2. Schedule to exhibit at an upcoming legal seminar/conference.
  3. Update your marketing plan to include exhibiting.

One attorney-client will more than make up for the cost of exhibiting. It’s the fastest way to obtain more legal nurse consultant jobs.

Thank you for joining us. We’ll see you next for Part 7, the final part of this series. Until then, know that Success Is Yours and we’re with you every step of the way.

Week 7: What's Next?

Welcome to Week 7 of the 7-Part Series: 7 Weeks to Your Next Legal Nurse Consultant Job.

  • In Week 1 you made a commitment to you and set your intention to take action every day to obtain your next case.
  • In Week 2 you developed your marketing plan.
  • In Week 3 you staged yourself for success by preparing your promotional package and developing a pool of CLNC subcontractors.
  • In Week 4 you networked with a minimum of two people every day, followed up with each lead received and wore your CLNC wear everywhere – all to become more comfortable engaging total strangers about what you do as a Certified Legal Nurse Consultant.
  • In Week 5 you announced your occupation as a Certified Legal Nurse Consultant on social media and asked for help from your friends and contacts. You also became active on LegalNurse.com’s Facebook page to connect with your CLNC peers.
  • In Week 6 you set a budget for exhibiting and scheduled to exhibit at a legal seminar/conference.

So what’s next? It’s simple – repeat and refine this 7 Week Series any time you want more legal nurse consultant jobs.

Keep your intention focused, stick with your marketing plan and make sure you’re properly staged for success. Continue to network with anybody and everybody that comes within 3 feet of you – whether it’s at the grocery store, on the Internet or in an attorney-client’s office. If you’re busy consulting, you might reduce the number of contacts you network with, but at a minimum you should be networking with at least three people per week and following up on those attorney-prospects you receive.

On a monthly basis remind your social media friends, contacts and connections that you’re a Certified Legal Nurse Consultant. Don’t be afraid to ask for help. Announce your involvement on cases and speak proudly of the ways you’re making a difference on your legal nurse consultant jobs.

Finally, commit to exhibiting quarterly. One good attorney-client from an exhibiting opportunity can pay your mortgage, put your kids through college or simply fund those dream vacations you’ve always wanted. Exhibiting sounds expensive, but can reap more legal nurse consultant jobs than any strategy – except referral.

Speaking of referral – you can add this strategy to your marketing plan as you gain new attorney-clients from the strategies you’ve implemented in this series. Referral is the most powerful marketing strategy you will implement. Attorneys trust the opinions of other attorneys. Formalize the process – train yourself to ask for the referral, always have extra promotional packets handy and be willing to drop or use the name of the referring attorney. Don’t expect your attorney-clients to automatically refer you. All you have to do is ask and they will become your marketing partners.

Now it’s time to update your marketing plan to include the strategies you will continue to implement. There’s no finish line in business, marketing or success. What you started and committed to when you joined this Series is just the beginning. Repeat the process again and again to obtain the legal nurse consultant jobs and attorney-clients you desire.

Congratulations on completing the series 7 Weeks to Your Next Legal Nurse Consultant Job. We’ve enjoyed hearing about all your CLNC successes. Thank you for joining us and know that Success Is Yours and we’re with you every step of the way.

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*The opinions and statements made by Vickie Milazzo, the founder of Medical-Legal Consulting Institute, Inc. are based on her experiences and expertise, should not be applied beyond the specific context provided, and do not guaranty or project actual results. Vickie Milazzo is no longer involved in the operations or management of the business, but is involved as an independent education consultant.

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