A New Marketing Strategy for Certified Legal Nurse Consultants
You’ve QA’d your legal nurse consulting business, but have you QR’d it? QR, or quick response, codes are all the rage in the advertising world. These are the small images or blocks of computer code you see in magazine ads, boarding passes and newspapers. When you see a QR code, you simply need to focus your smartphone’s camera on it (and have the right app) and it will take you to a webpage selected by the QR code’s author.
My mind is spinning with the possibilities for CLNC® consultants! Nothing indicates to your attorney-prospects that you are a high-tech, up-to-date Certified Legal Nurse Consultant more than a QR code on your ads in legal journals, the back of your business card and each of your promotional pieces. Different QR codes can direct to different pages on your website. For example, QR codes can link to your website’s homepage, CV, list of CLNC® services or promotional video.
QR codes are free, easy to create and highly customizable. Do a quick online search for free online QR code creator to find one you like. Type in your information and before you know it, you’ll have a QR code you can save and insert into your promotional materials. Remember to optimize the page you’re pointing to for mobile devices.
LegalNurse.com is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center’s Commission on Accreditation.
The National Alliance of Certified Legal Nurse Consultants (NACLNC®) is the largest and oldest association of legal nurse consultants.
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*The opinions and statements made by Vickie Milazzo, the founder of Medical-Legal Consulting Institute, Inc. are based on her experiences and expertise, should not be applied beyond the specific context provided, and do not guaranty or project actual results. Vickie Milazzo is no longer involved in the operations or management of the business, but is involved as an independent education consultant.
