unique selling position Archives

24Aug2021

3 Mistakes Every Certified Legal Nurse Consultant Should Avoid in a Resume

The Institute frequently mentors new CLNC® graduates on creating their unique selling position (USP). Your USP communicates how your legal nurse consulting experience, nursing experience, education and leadership in nursing can specifically benefit the attorney-client with his medical-related cases. In essence, you are translating your experience into a benefit for the attorney. USP is not about you and the CLNC services that you provide. It is about how you translate you and your CLNC services into the mind of the attorney-prospect.

17Jul2013

Acknowledge Your Unique Expertise for Power Positioning

As an RN, you come from an industry that shows scant respect for all you know and all you do. It’s a fact that consumers believe doctors make the big decisions. As a result, it’s doctors who get most of the credit. But you and I know that it is the nurse who has more patient interaction and invariably knows more about what’s really going on with the patient. And it pays substantially to convince attorneys of this fact.

4Aug2010

Do You Speak USP as a Certified Legal Nurse Consultant?

While I was pursuing my nursing degree in the late 90s, I was also working on my Spanish degree. Being from North Dakota where few people speak Spanish, Hispanic friends and colleagues often ask me how in the world I learned Spanish. I tell them I just fell in love with the language when I started taking Spanish in the 7th grade. I received my Spanish degree in 1998 and have been speaking Spanish since then.

Tag: unique selling position

3 Mistakes Every Certified Legal Nurse Consultant Should Avoid in a Resume

Acknowledge Your Unique Expertise for Power Positioning

Do You Speak USP as a Certified Legal Nurse Consultant?

Questions? Talk to a Career Advisor.