Every Wednesday there’s a networking group that gathers in the meeting space above our gym. Every Wednesday I see the same 12 people. Every Wednesday they have a nice breakfast, network and then head to work, just about the same time I’m finishing up my workout and heading home to rev up my own day.
In the business world, we’re often advised to network. Interested in changing careers? Network! Need to attract some new clients? Network! Wish you had a knowledgeable mentor? Network! The fact is, networking is a valuable and effective tool that can enrich and advance your legal nurse consulting business…when you use it properly. The problem is that many of us are wasting our time with a type of networking that is not working.
One of the marketing strategies I teach in the CLNC® Certification Program is to network with everyone who comes within three feet of you. In this quick video, Catherine Cass, RN, CLNC shares how she used this marketing strategy right out of the Core Curriculum for Legal Nurse Consulting® textbook to land a lucrative testifying expert position – even before she’d left the CLNC® Certification Seminar in Las Vegas.
2011 National Alliance of Certified Legal Nurse Consultants (NACLNC®) Conference Photo Gallery and CLNC® Cheerleading Contest Video
Thanks to all the CLNC® consultants who attended the 2011 National Alliance of Certified Legal Nurse Consultants Conference Cruise. I so loved hearing how much you learned from our speakers and seeing you networking with fellow CLNC® pirates. It was a blast partying with you and spending a week together. I loved hearing your CLNC® Success Stories and am so energized by them.
Thanks to all the CLNC consultants who attended the 2010 National Alliance of Certified Legal Nurse Consultants Conference in Nashville. I so loved hearing how much you learned from our speakers and keynote speaker, Genevieve Bos, editor of Pink magazine and seeing all you gained networking with your CLNC peers. It was a blast partying with you and Captain “Tom” Sparrow on the river dinner cruise. But my favorite part was getting to talk with so many of you. I love hearing your CLNC Success Stories and am so energized by them.
Have you ever attended a social event or a networking function where you knew no one? Were you “out there,” introducing yourself and getting acquainted? Or were you a “wallflower” stuck like ivy against the wall in need of a bolder soul to drag you into the crowd?
Nurses often say, “You must have known quite a few attorneys when you started,” suggesting that the adage, “It’s not what you know, it’s who you know” is the guaranteed path to launching a successful business as a Certified Legal Nurse Consultant.
Referral is my favorite marketing strategy, not just because it’s free, but because it works more effectively than any other marketing strategy I’ve ever used.
To be successful day after day in our legal nurse consulting business, we must approach each day with new and different strategies. I’ve asked the CLNC Pros to share a different strategy (old or new) they’ve recently implemented for their CLNC business. Add these 6 strategies and you too will achieve long-term legal nurse consulting success like a CLNC Pro.