I’ve never met a Broadway play I didn’t like (except maybe one or two by Harold Pinter) and any time I’m in New York City I cram in as many Broadway shows as I can. Tom and I love it all – drama (Chekov’s “The Seagull” with the unexpected bonus of sitting right behind Keanu Reeves), outlandish musicals (“Kinky Boots”) and dance performances (“Alvin Ailey”). But as much as I love theater I also love roaming the streets of New York City.
For Certified Legal Nurse Consultants a website, like an email address, isn’t a luxury – it’s a necessity! A website and the accompanying domain name allow you to brand yourself and your legal nurse consulting business to attorneys who litigate medical-related cases. Attorneys may never visit your website, but they expect you to have one. They also expect your email address to match your website’s domain name.
CLNC® Success Story: Attorneys Come to Legal Conference Exhibits Looking for Certified Legal Nurse Consultants
Certified Legal Nurse Consultant Karla Smit, RN, BSN, BC, CLNC shares her success while exhibiting with the CLNC Marketing Mentors from Vickie Milazzo Institute. This was her first time marketing her legal nurse consulting services to attorney-prospects at a legal conference and the experience far exceeded her expectations.
Turning Attorney-Clients into Partners Is No Puzzle for Successful Certified Legal Nurse Consultants
Have you ever been puzzled over how to turn your attorney-clients into partners? It’s easy and you won’t need a contract for this either.
In the speaking world, we have a saying that some people at a funeral would prefer to be in the coffin than stand up and deliver the eulogy. There’s something that happens to all of us when we have to get in front of people. Tom jokes with me, “Vickie, you talk incessantly. You have something to say all the time, but when I turn the video camera on, you’re speechless!” Yes, sometimes that’s really true, even about me.
CLNC students sometimes express concern about getting their first legal nurse consulting job while working a full-time RN job at the hospital. My response: 12-hour shifts are your best friend, providing you use your four days off each week to grow your legal nurse consulting business.
With just a few clicks of your mouse and pennies, every Certified Legal Nurse Consultant has access to a wide variety of companies who create stickers of every size, shape, design and color.
When it comes to marketing, are you shy or introverted? Don’t let that stop you. Our Marketing Mentor, Evie shared an experience with a CLNC consultant who was exhibiting with her in our National Alliance of Certified Legal Nurse Consultants (NACLNC) exhibit booth:
Exhibiting at the American Association for Justice Annual Convention with Certified Legal Nurse Consultants
Exhibiting is one of my favorite marketing strategies, right up there with referrals from attorney-clients and networking with everyone you know. And that’s exactly what the CLNC Marketing Mentors and I are doing this week – exhibiting.
You can think about your marketing plan and talk about marketing your legal nurse consulting business until you’re blue in the face, but it won’t get you any business from attorneys. In fact, all that excess thinking and talking will do is tire you out.