I’ve never been on Match.com or any of the other Internet dating sites for two reasons. First, I got married and was off the market before such sites existed. Second, I’m still happily married.
Everything is marketing. This is a business principle every successful Certified Legal Nurse Consultant knows and applies to every part of their CLNC® business. When I say everything you do is marketing, that even includes your email address.
Remember when you were in grammar school and had to write reports? Remember how the students with the best handwriting always got better grades? When I clicked to that fact I concentrated on making my handwriting as neat as possible, hoping to score a bonus point or two. And except for my grades in conduct, I did a great job of accomplishing that goal.
Purchasing any service or product is an emotional event. A customer buys not primarily to own the item or have the service, but to meet emotional needs: to seek comfort, reduce stress, fulfill social needs, achieve something significant, change status or lifestyle or even invest in the future.
I just got home from the Great Christmas Migration of 2008. Tom and I are bicoastal. His family is in Pennsylvania and mine is in San Diego. Both demand our presence (and presents) at Christmas. This gives us plenty of chances to enjoy the fun of air travel and to meet interesting and helpful people along the way. This year instead of emulating the executives from the auto industry we decided to forgo taking the VMI company jet (Southwest, in our case), and instead flew our various journeys on the same mainstream airline.