When it comes to marketing, are you shy or introverted? Don’t let that stop you. Our Marketing Mentor, Evie shared an experience with a CLNC consultant who was exhibiting with her in our National Alliance of Certified Legal Nurse Consultants (NACLNC) exhibit booth:
Being at the American Association for Justice Annual Convention this week has been a great reminder that everything in business is marketing and marketing for CLNC consultants means going where the attorneys go.
Exhibiting is one of my favorite marketing strategies, right up there with referrals from attorney-clients and networking with everyone you know. And that’s exactly what the CLNC Marketing Mentors and I are doing this week – exhibiting.
Marcia Bell, RN, BSN, CAPA, CLNC, shares how, as a part-time PACU nurse, she’s not only testified in 26 cases within her specialty, but has worked on 64 cases as a CLNC® consultant. Marcia demonstrates that you can work behind-the-scenes or testify, whichever you choose and as much as you choose.
I suddenly realized the love relationship I had with the nursing job that I held so dear to me had come to an end. The differences were dividing our relationship between personal values and corporate goals. I knew that I was growing and had to move on.
After 12 years, Tom finally bought a new car. It seemed every time he turned around something was wrong with the old global warmer, necessitating expensive repairs and the inconveniences that go with them. After it became clear that passing inspection would require a wheels-to-roof rebuild, we agreed we could keep putting good money into a bad car or we could buy a new one. He’s much happier now and his new global warmer rides much more comfortably and reliably than his old one.
Phil Newman, RN, CCRN, CLNC, shares how he applies the old “lunch and learn” concept to attorneys. He also discusses how to get into the offices of attorney-prospects after meeting them at his legal conference exhibits.
Exhibiting is one of the most effective marketing strategies for Certified Legal Nurse Consultants, but only if you follow-up. After any event (seminar or conference), the attorney-prospect is going back home to his hectic routines. No matter how much you hit it off in person, you will need to be persistent in your follow up to recapture the attention you had when the attorney was thinking about you and your CLNC® services, not about upcoming depositions, trials or briefs.
I asked the CLNC® Pros to share their favorite easy-to-use exhibiting strategies for gaining new attorney-clients. Add these top 10 marketing ideas to your next exhibit with attorneys.
Exhibiting is a cost-effective way to get in front of a large number of attorneys in a very short time. I asked four Certified Legal Nurse Consultants to share the role that exhibiting plays in their marketing plans.
*The opinions and statements made by Vickie Milazzo, the founder of Medical-Legal Consulting Institute, Inc. are based on her experiences and expertise, should not be applied beyond the specific context provided, and do not guaranty or project actual results. Vickie Milazzo is no longer involved in the operations or management of the business, but is involved as an independent education consultant.
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