3 Strategies Every Certified Legal Nurse Consultant Should Implement Now

To be successful for the long term, it pays to implement different strategies. This principle is even more true during the COVID-19 pandemic. I’ve asked 3 CLNC® Pros to share strategies they’ve implemented recently that have reaped positive results for their CLNC business during the pandemic.

1. Retie the Connection

   I called attorney-clients to let them know I was available to work on COVID-19 cases. None of them had thought of that. They said that they did not have any COVID-19 cases yet, but assumed they would in the future. And as long as they had me on the phone, it reminded them that they had other legal nurse consulting cases I could work on. When they get COVID-19 cases they will send them my way, but it’s because of the calls I made that the attorneys also sent me other cases.

   I called a second set of attorney-clients and told them I know how hard it is working remotely during the COVID-19 pandemic. I told them I’d be glad to help them with anything they have put on hold due to current circumstance. Four out of the five attorneys sent me cases. The one who did not said that she would be checking through her files and get back to me. I know she will. She has always been reliable and enthusiastic about our working together.

   Using the pandemic to give me another reason to call attorney-clients definitely paid off.

   – Dale Barnes, RN, MSN, PHN, CLNC

2. Expand Your Expertise

   I am constantly learning new things to expand my expertise and qualify me to consult on more types of medical-related cases. Once the COVID-19 pandemic hit, I knew I needed to gain more information about it from a clinical perspective. I began working on the COVID Task Force in Oregon, which allowed me to gain the knowledge and experience in this specific area of practice.

   I recently completed the educational requirements for board certification as a Forensic Nurse Specialist. I am also actively completing the clinical requirements for my Sexual Assault Nurse Examiner certification in Oregon.

   – Robert Malaer, RN, MSN, FN-CSp., CNLCP, CALM, CLNC

3. Modify Your Marketing Strategies

   With many law firms working remotely due to COVID-19, office visits have been impossible. I have initiated a large-scale marketing campaign with the goal to obtain 10-15 new attorney-clients and to hire three additional CLNC subcontractors. I have updated my introductory letters and curriculum vitae and have updated my brochure to include my new certifications. I have emailed and mailed marketing packets to paralegals and attorneys all over the country.

   – Robert Malaer, RN, MSN, FN-CSp., CNLCP, CALM, CLNC

   My marketing strategy has always been to network at legal conferences. Without this available during the COVID-19 pandemic, I’ve had to be more creative. Luckily, attorneys are still working and in need of medical record reviews. I’ve stayed in touch with current attorney-clients and reached out to new attorney-clients via:

   Facebook – Social media has proven to be an effective way for me to stay in touch with attorney-clients that I already have an established relationship with. Engaging in posts has helped to keep me and my company relevant to them.

   Email Marketing Campaigns – Email marketing campaigns have helped me connect with attorney-prospects while promoting my CLNC business.

   Hosting Webinars – Hosting a free webinar is a convenient way for me to engage face-to-face with attorneys. I can show the value and expertise my company brings while also building new attorney-client relationships through conversation.

   – Abigail Stanley, RN, CLCP, MSCC, CLNC

Thanks to Dale Barnes, RN, MSN, PHN, CLNC, Robert Malaer, RN, MSN, FN-CSp., CNLCP, CALM, CLNC and Abigail Stanley, RN, CLCP, MSCC, CLNC for sharing three strategies every Certified Legal Nurse Consultant should implement now.

Success Is Yours,

Vickie L. Milazzo, RN, MSN, JD

P.S. Comment and share the different strategies that have worked for your legal nurse consulting business.