Is It Time to Resurrect the Core Marketing Strategies for Your Legal Nurse Consulting Business?
Yesterday I mentored a Certified Legal Nurse Consultant who is noticing that her CLNC® business has plateaued. She’s been on a pretty nice ride for a while, but now she’s ready to grow. She admits she hasn’t been paying much attention to the business itself – she’s just been trying to keep up with her legal nurse consulting jobs from attorney-clients.
My advice, “It’s simple – go back and duplicate the core marketing strategies (networking, referrals, exhibiting, etc.) you used to obtain your current attorney-clients.” I also recommended she start subcontracting more to ensure the ease of adding new attorneys and new cases without loss of quality work product.
All legal nurse consultants have been guilty at one time or another of not taking the time to duplicate the strategies that made us successful to begin with. What about you? Is it time to resurrect the core marketing strategies for your legal nurse consulting business?
I’m Just Askin’
P.S. Comment here to share how you duplicate the core marketing strategies that have worked for you in your legal nurse consulting business.
LegalNurse.com is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center’s Commission on Accreditation.
The National Alliance of Certified Legal Nurse Consultants (NACLNC®) is the largest and oldest association of legal nurse consultants.
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*The opinions and statements made by Vickie Milazzo, the founder of Medical-Legal Consulting Institute, Inc. are based on her experiences and expertise, should not be applied beyond the specific context provided, and do not guaranty or project actual results. Vickie Milazzo is no longer involved in the operations or management of the business, but is involved as an independent education consultant.
What a lovely class you have. I can’t wait to finish and graduate.