A must-read in 2014 for Certified Legal Nurse Consultants who want to stay relevant to attorneys is the new book The Age of the Customer: Prepare for the Moment of Relevance by Jim Blasingame.
With all of the technological innovations that empower customers today, the old ideas about service and marketing to those customers (attorneys included) no longer work. Steve Forbes calls Jim a heretic who delivers tough love on how to stay relevant to your customers who today have the upper hand.
Jim has frequently interviewed me as a guest on the Small Business Advocate radio show and while we don’t always agree, we always stimulate each other to think about the other’s point of view. His book is thoughtful and predictive. Read it and use it to grow your CLNC® business in 2014.
I’m Just Sayin’
P.S. Comment and share other books that you find helpful for your CLNC business.