The Carrot or the Stick? You Decide
Have you ever known a person who dangles a carrot in return for something significant but never puts out anything valuable themselves? When I was a less sophisticated legal nurse consulting business owner I often gave much more than I received in my business relationships. Then one day I decided I wasn’t willing to settle for the stick. I started measuring payoff in every business relationship and not surprisingly my legal nurse consulting business soared. When we say yes to one thing, we are saying no to something else. That’s why assessing payoff is so important.