Have you noticed that you’re getting a lot less snail mail these days? Technology rules and one day soon our postal system won’t be delivering those stacks of magazines and catalogs to our door six days a week. The trend toward email and texting is exactly why this is the perfect time to send postcards to attorney-prospects. I actually notice postcards more today than I did ten years ago because I receive a lot fewer of them.
Postcards are easy to create and inexpensive to produce (try Cheep Cheep Postcards®), costing less than a dollar each with postage included. They are also a great substitute for newsletters, which can be more time consuming.
Certified Legal Nurse Consultant Dale Barnes, RN, MSN, PHN, CLNC says, “I used to send out newsletters, but I got busy in my CLNC® business so now I periodically send out postcards and I find that more effective for me in view of how busy I am.”
Consider postcards to:
- Promote your CLNC® services to new attorney-prospects. Be sure to include an offer that compels the attorney to contact you, such as a free case screening.
- Retie connections with existing attorney-clients. You might educate them about a specific CLNC® service, such as assisting with drafting interrogatories and requests for production. Or you might create a postcard that simply brands you and your company.
Everything old is new again. Postcards are a simple and inexpensive way to stand out as a Certified Legal Nurse Consultant. Create one today.
Success Is Inside!
P.S. Comment and share ideas for postcards that work with attorney-prospects and attorney-clients.