Postcards Are a Cheap and Effective Marketing Strategy for Certified Legal Nurse Consultants

Have you noticed that you’re getting a lot less snail mail these days? Technology rules and one day soon our postal system won’t be delivering those stacks of magazines and catalogs to our door six days a week. The trend toward email and texting is exactly why this is the perfect time to send postcards to attorney-prospects. I actually notice postcards more today than I did ten years ago because I receive a lot fewer of them.

Postcards are easy to create and inexpensive to produce (try Cheep Cheep Postcards®), costing less than a dollar each with postage included. They are also a great substitute for newsletters, which can be more time consuming.

Certified Legal Nurse Consultant Dale Barnes, RN, MSN, PHN, CLNC says, “I used to send out newsletters, but I got busy in my CLNC® business so now I periodically send out postcards and I find that more effective for me in view of how busy I am.”

Consider postcards to:

  1. Promote your CLNC® services to new attorney-prospects. Be sure to include an offer that compels the attorney to contact you, such as a free case screening.
  2. Retie connections with existing attorney-clients. You might educate them about a specific CLNC® service, such as assisting with drafting interrogatories and requests for production. Or you might create a postcard that simply brands you and your company.

Everything old is new again. Postcards are a simple and inexpensive way to stand out as a Certified Legal Nurse Consultant. Create one today.

Success Is Inside!

P.S. Comment and share ideas for postcards that work with attorney-prospects and attorney-clients.

Leave a Reply

Your email address will not be published. Required fields are marked *

*The opinions and statements made by Vickie Milazzo, the founder of Medical-Legal Consulting Institute, Inc. are based on her experiences and expertise, should not be applied beyond the specific context provided, and do not guaranty or project actual results. Vickie Milazzo is no longer involved in the operations or management of the business, but is involved as an independent education consultant.

Copyright © 1999-2021 Vickie Milazzo Institute.
All rights reserved.
CLNC® and NACLNC® are registered trademarks of
Vickie Milazzo Institute.