All smart business owners use social media to promote their services or products and so should CLNC® consultants. Here are some simple ways successful Certified Legal Nurse Consultants are using social media in their CLNC® businesses.
Talk to Your Friends – Let all of your friends know you are a Certified Legal Nurse Consultant. Ask each friend to connect you with an attorney she knows. Almost everyone knows an attorney, so if you have 250 friends, that’s 250 attorney-prospects waiting to hear about you and your CLNC® services.
“In this day and age, one would be foolish not to utilize the marketing power of social media to help get the word out that you’re a Certified Legal Nurse Consultant. Through social media I have been very fortunate to have numerous friends and family members actually network for me. Their efforts have led to new attorney-clients and successful business relationships. New cases coming my way with no effort on my part – you can’t beat that!”
Julie Somen-Becker, RN, BSN, CLNC
Talk to Your CLNC® Colleagues – Invite your CLNC® subcontractors and colleagues to be your friend. Social media’s messaging tools are a convenient way to refer cases to expand each other’s business. Direct messaging is also convenient for referring experts and CLNC® consultants.
“My social media contacts are primarily Certified Legal Nurse Consultants. I only spend 6-7 minutes a day on social media, but I have increased my pool of CLNC® subcontractors with that minimal time investment. It’s well worth the time that you invest if you spend it wisely.”
Lawrence Frace, RN, CLNC
“I use social media to network with Certified Legal Nurse Consultants about potential testifying experts and new ideas for marketing campaigns. I’ve received some great ideas from other CLNC® consultants and have reciprocated with some of my favorite rain-making tips. Keep your posts professional and assume everything that you write is public.
Dorene Goldstein, RNC, CLNC
Talk to Attorneys and Share Information – You might not want to “friend” your attorney-clients in order to avoid blending your personal and professional life. However, the question really doesn’t have to be “Do I friend or not?” Just create a business page for those professional relationships. That way you can keep your “friend” profile private and your “professional” page public. Your professional page can be a place to post useful links, share information, foster a sense of community and maintain your presence as a valuable resource.
“One attorney was asking a question about an OB case. I used this opportunity to educate him about the issues in his case, and by doing this I gained his trust. About a month later when I sent him a marketing packet and followed up with a phone call, he offered me that exact same OB case to review.”
Dorene Goldstein, RNC, CLNC
Facebook and Google Plus have made it easier than ever to get involved in social media. It’s a new world full of opportunities to expand your legal nurse consulting business. Used practically, professionally and purposefully, it can help expand your pool of CLNC® subcontractors and experts, keep you in touch with your network of CLNC® colleagues and attorney-clients and help you find new markets and attorney-prospects for your CLNC® services.
Success Is Inside!
P.S. Comment and share how you use social media in your legal nurse consulting business.