Take the Stage for Legendary CLNC® Success. That’s right – take it. Don’t just wait for legendary success to happen to you.
You’re probably wondering: “Okay Vickie, how does someone just take what they want? Especially legendary success?” Easy. To have legendary success, you just have to be legendary. Likewise, to be legendary, you have to act legendary. So how do you act legendary?
First, ask yourself what would a CLNC® legend look like?
How would they walk?
How would they talk to attorneys?
What would their marketing consist of?
What would their work product be?
And most importantly – what would you look like if you were a CLNC® legend?
Even if to start, you’re only a legend in your own mind. Johnny Cash knew he was a legend long before anyone else knew.
Once you convince yourself that you’re a legend, and really believe it, you’ll find it easy to convince your attorney-prospects that you are indeed legendary. When you go to the attorney’s office, you’ll carry yourself with legendary confidence. You’ll stand apart from the crowd. Soon you’ll be walking out with more cases than you ever imagined.
People associate legendary with successful and so once attorneys perceive you as legendary, they assume you are successful and want you on their team. The more success you have, the more success you will have. That sounds unfair, but it’s true. Attorneys want to win so they want to hang with winners.
Once you’ve landed the attorney as a client, how do you prove that you are authentic – that you are indeed legendary? By being better today than you were yesterday. By being stronger and swifter each day. The same static behaviors day after day and year after year won’t cut it. Remember the definition of insanity? Doing the same behavior over and over again and expecting different results? To get different results, you need to change your behavior. In fact, just to get the same results year after year, you have to change your behavior.
That’s why I love what Geoff Colvin says in his book Talent Is Overrated.
His position is that high achievers are not just talented (i.e. have an inborn ability) – they might not be talented at all.
Now, if that sounds like hard work – it is. If you’ve ever watched American Idol or Dancing with the Stars you know it’s not always the most talented who advance. It’s the one who puts on the best show who wins. And to put on the best show requires repetitive, focused and deliberate practice.
Another distinction of people who are legendary – they are able to assess for themselves how they’re doing. They don’t need someone to watch over them or push them. You can only improve performance if you know what needs improving. That’s why honest and competent self-analysis is so important. You must act as though you’re on the outside looking in. You’re an active observer of your own actions.
We all know it’s easier to analyze someone else (like our spouse) than to analyze ourself. To analyze yourself objectively is truly a legendary quality. For example: if you’re about to interview with an attorney, you don’t just show up, you apply repetitive, focused and deliberate practice to make that interview the best one yet. Once in the interview, you need to be able to recognize if you’re off target and pull your act together swiftly. You must be able to self-analyze at the very moment something is going wrong, so you can rescue the situation. If you can’t competently self-analyze the situation, not only will you fail in that interview with that attorney, you’ll keep making the same mistakes over and over again in future interviews with other attorneys.
It’s no surprise that people who fail, fail often. And people who succeed, succeed often.
Practicing the answers to interview questions over and over is an important step to mastering your self-analysis skills. But, that only works if you’re practicing the correct responses. Repetitive, focused and deliberate practice is worthless if it’s the wrong practice. Practicing the same bad tennis swing over and over just produces more of a bad tennis swing. At first you need a tennis coach to straighten out your swing. And then you’ll be able to tell for yourself when your swing is off.
As Vince Lombardi said – “Practice doesn’t make perfect. Perfect practice makes perfect.” That’s why you must choose your mentors and advisors carefully. An inept coach doesn’t just fail to help you, they actually help you to fail.
I recently invested 8 months mentoring a woman at the Institute through repetitive, focused and deliberate practice on a job function I wanted her to master. I required her to do the job herself first. Then I gave her feedback so each time she was doing it more and more correctly. Sometimes we don’t know what we don’t know. That’s why the correct mentors are so important to the process of learning how to analyze yourself competently. And I didn’t just give her feedback. At first, I would ask her to tell me what she needed to do differently the next time. I wanted her to analyze herself, before I mentored her. My goal was – she would become me. In other words, it would be like Vickie was standing over her shoulder guiding her every step of the way. I wanted her to be able to assess herself in the same way I would assess her if I were standing there.
It was time consuming, and sometimes painful for both of us, but this investment has paid off in tens of thousands of dollars each year. She still occasionally looks over her shoulder to see if I’m there. And sometimes I am! But not to correct her, just to ask her how her day is going.
I challenge you to apply repetitive, focused and deliberate practice to key parts of your CLNC® business (such as marketing, report writing or anything significant of your choosing). When you do, you’ll never be the same Certified Legal Nurse Consultant again. Hey! You might even become legendary. Any of you can, because after all, talent IS overrated.
Remember – We Are Nurses and We Can Do Anything®!
Especially something easy like becoming legendary.
Success Is Inside!
P.S. Comment and share just one strategy you will implement for your legendary CLNC® success.