In this video CLNC® consultant, Emma Ramnarace, RN, BSN, WCN, CLNC describes the step-by-step approach she uses and how consulting with attorneys is different than working inside the healthcare system.
Certified Legal Nurse Consultant, Emma Ramnarace Reveals Her Strategies for Obtaining 79 Cases from Attorneys
Video – Emma Ramnarace, RN, BSN, WCN, CLNC
Vickie: I’d like to introduce you to Emma Ramnarace, Certified Legal Nurse Consultant. Thank you so much for joining me here today Emma.
Emma: Thank you Vickie. It’s a pleasure being here.
Vickie: Emma, what motivated you to become a Certified Legal Nurse Consultant?
Emma: The opportunity to work independently, doing a job that I already love, was the main driving force behind my decision to become a Certified Legal Nurse Consultant. For many years I’ve been a nurse consultant in the long term care industry. I have reviewed numerous records, prepared numerous reports and root cause analyses. When I saw the advertisement from the Institute for the CLNC® Certification Program, I did my own research and realized that not only was it a great program, but it also offered a step-by-step approach to starting your own business. So with the desire to work independently and have my own business, along with the CLNC Certification Program, I found it helped me to get to where I am today.
Vickie: You’ve consulted on 79 cases. Can you talk about the personal traits that you believe contributed to your success thus far?
Emma: Persistence, patience and perseverance. Those are the traits that really helped me get to where I am today with my CLNC business. I did not take no for an answer, nor did I give up with searching for the yes. I was very persistent. I didn’t give up, and I was determined to succeed.
Vickie: Fantastic. Did you have any fears and, if yes, how did you overcome those fears?
Emma: I think everybody has that fear factor, and fear can prevent someone from doing something new or different. I have to admit I was fearful that I wouldn’t get cases. I was afraid that the business wouldn’t launch the way I wanted it to. I was afraid that I wouldn’t be able to convince attorneys that I am the CLNC consultant they are looking for. I had to overcome those fears, and the CLNC Certification Program helped me do that. I utilized the USP (the unique selling position). I mastered it and it helped me gain confidence. It helped me believe in myself – that I am the person they want. Then I went about following the 90-Day Marketing Plan, and literally, every day I would look at that checklist. Luckily, I was able to place a check mark by at least one box every day or every other day. By the end of six weeks I got my first two cases. I was thrilled. I was over the moon. I was nervous, but I knew that it can be done and I can get it done.
Vickie: You said, “luckily checked off something every day.” That’s not about luck. You really took the Program seriously. You mentioned that you followed the step-by-step approach that is taught in the CLNC Certification Program. You can congratulate yourself on making this happen because you did it. You followed through on everything that was taught in the program.
Emma: Absolutely I did. It’s a great program.
Vickie: What do you love most about your CLNC business?
Emma: I absolutely love the flexibility. I can work at my own pace. I don’t have to report to work on a given day, shift or time. I can get my work done whenever or wherever I want to. More importantly, with the flexibility, I was able to improve my family life. I was able to have more time for my family, as well. My son, who recently turned 12, is thrilled that I am able to drive him to school and pick him up every day. That has made a big difference in my life. I couldn’t do any of that before becoming a CLNC consultant or having my own business.
Vickie: Being able to spend that time with your family – that’s a huge benefit. How would you say that consulting with attorneys is different than being inside the healthcare system?
Emma: Being inside the healthcare system was rewarding. But, being my own independent consultant and having my own business is even more rewarding. It’s a hundred times more rewarding. Being an independent consultant, you’re able to make your own schedule. You’re able to structure your business the way you want it. You’re also able to tweak and improve your business without having to go through all those multiple layers of approval for a simple task. At the end of the day, I have the independence of having my own CLNC business and to make it how I want.
Vickie: That’s a really good insight into some of the differences. Is there any specific case that caused you to think about your CLNC business a little differently?
Emma: Absolutely. I was introduced to an attorney via networking. After that attorney reviewed my resume he called me and said, “I was very impressed with what I saw on your resume. I would like to retain you, not as a consulting expert, but as a testifying expert.” I was nervous and I almost said no, but I explained to him that this was just three months after I launched the business and I hadn’t testified before. It was my first time. He was very kind and said, “You have what it takes. There is nothing to be nervous about.” So far, I have done four depositions for him and, in the month of December, I did an arbitration hearing. Two weeks ago he called me and said that the arbitrator awarded them a complete victory and said, “Thank you so very much.” In the same conversation, he said, “We would like to retain you for trial on a case.” I’m hoping by the end of this year I can add that as my USP as well.
Vickie: Congratulations, you went for it. I’m so glad to hear that you are receptive to testifying. Obviously you’re not going to be qualified to testify in every case, and you’re more relevant behind the scenes, helping that attorney develop the case. A lot of times, and especially with beginners, I have nurses say, “I don’t really want to testify.” My reaction is always, “When that opportunity comes, you may rethink that and you may be more receptive.” I’m so happy to hear that you were receptive.
Emma: I am happy for myself that I had the nerves to actually say yes. But, he was helpful as well, not so much at convincing me, but at reassuring me.
Vickie: Yes, it was obvious that he believed in you and that’s always helpful isn’t it?
Vickie: Emma, what is your definition of success?
Emma: Success covers a wide area. It’s not just having a successful business. I look at it in terms of personal, professional, emotional, mental, spiritual and, the biggest area, family. In a nutshell I would say, having positive outcomes in my professional life, personal life and my family life – I would consider that a complete success.
Vickie: Congratulations. You’ve already achieved a tremendous amount of success, and I look forward to hearing even more of your success story. Thank you so much for sharing your story with us today.
Emma: Thank you for having me Vickie. It was a pleasure. Thank you.
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